Group Buying Only Supports Vip.Com Under App.

The only group buying channel under the banner of the only product is the only group that has already been downloaded from the PC terminal, and all the businesses under the channel will be pferred to the mobile client of the only product group.

The media has browsed.

The official website of the PC terminal still has the entrance of the product group channel on its front page. However, after clicking it, it finds that the original product group channel page no longer supports online ordering, but the user oriented product group App through two dimensional code and download links.

Part of the merchandise display is retained in the channel page, but according to the above prompts, these goods still need to be purchased by mobile phone APP.

For this reason, the media contacted.

Relevant person in charge, the person in charge confirmed: since December 25, 2014, the sale of vip.com subchannel "only products" will be formally optimized to the "only product group mobile terminal APP".

Previously, orders produced by members on the PC side will be shipped as usual and enjoy corresponding after-sales service.

In fact, vip.com has already adopted some small measures to "support" the mobile terminal of the only product group.

Earlier, there were businessmen revealed that only the product group will launch a special product every day, only on the mobile phone sales, similar to the special contribution, "should be to train users' consumption habits."

For this adjustment, there are

It is still impossible to assess the effect for a while, and it needs to be watched for a period of time.

At present, businesses need to cooperate mainly in the production of pictures to suit the size of mobile phone ends.

Moving to the independent App across the board means that the future business of the group will be more dependent on itself. The flow brought by the front page can hardly be directly plated into orders, and it can only be App installed capacity.

This is undoubtedly a great test for the loyalty of its users.

"It may be possible to reduce some users in the short term, but in the long run, it should be in the right direction."

Businessmen also commented.

It believes that vip.com has always had a relatively high proportion of sales in mobile terminals, and will only shift the entire product group to the mobile terminal, and the impact will not be particularly large.

It is understood that the group buying channel only product group was launched on April 2013, and its main business is concentrated in clothing, cosmetics, home decoration, accessories, snacks and other physical categories of group buying, suppliers are mainly three or four line brand dealers.

Compared to vip.com's special sale, the price of the only product group is much lower (basically the unit price is below 200 yuan).

However, there are businessmen revealed that the recent product group is also trying to introduce some of the more expensive brand customers, but the sales situation is not optimistic for the time being.

"The only product group is still selling at a low price."

According to the third quarter earnings report released by vip.com in 2014, the proportion of orders from vip.com mobile terminals has climbed to 57%.