Japanese Department Store High Island House

It is reported that recently,

The department store's High Island house will cooperate with medical institutions to attract foreign visitors to Japan.

Takashima Ya will provide information on goods and services to the users of medical sightseeing tours who receive short-term comprehensive physical examinations.

Since the beginning of October 2014, almost all the stores in the department store have become products.

Related sales increased to 2-3 times that of the previous year.

In the face of fierce competition for foreign tourists in Japan, the department store is considering taking the lead to get rich overseas.

At present, Rda general hospital receives many overseas personnel's short term comprehensive physical examination.

The high island house will cooperate with the turtle field general hospital and provide services from mid January.

The hospital will set up a special guide for the introduction of goods and services in the ward.

If there is a requirement, the receptionist of the department store will be responsible for the correspondence.

The plation and preparation of shop guides will be arranged so that foreigners can enjoy shopping happily after visiting.

The department store will ask the foreign guests to buy the goods in advance and stock them.

They will also welcome foreign guests by holding salon and other foreign customers who are close to Japanese customers.

At present, the comprehensive physical examination of Rda general hospital is welcomed by the Chinese.

Takashima Ya will introduce the hospital's medical services to the Chinese through Shanghai shops and cooperate with each other.

In October 2014, the Japanese government put the cosmetics and food consumables into tax-free objects, and the consumption of foreign guests in the department store industry increased sharply.

Takashima Ya's sales of duty-free goods increased to 2-3 times as much as before, and it is expected to reach 11 billion yen (570 million yuan) in 2014, an increase of about 5 in the previous year.

In addition to attracting foreign visitors for sightseeing purposes, the department store is committed to attracting medical traveler through this move.

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Many luxury brands decided to reduce the number of new stores in China.

In 2013, GUCCI (GUCCI), the leader of Open Cloud group (hereinafter referred to as GUCCI), announced plans to cut the original 10-15 new stores in the Chinese market to 3-4, and LV, the head of the LVHM group, also said it would tighten the number of stores.

"Every time we encounter bad economic conditions, such as the 2008 financial turmoil, luxury goods will be more rigorous assessment of shop indicators.

After opening a store, sales do not meet the target, which is a burden for the brand. "

Nie Qibing, the RET Rui Yi De partner, who is responsible for introducing luxury brands to shopping centers, thinks.

According to Lu, it is not only a result of declining performance, but also too close to Chinese luxury goods in China, especially in the second tier cities.

"Compared with the US and Europe, the density of luxury stores in China has been very high, but China's consumption power is actually not that high."

By the end of 2011, LV had 39 stores in China, 54 in GUCCI and 66 in Burberry.

Luxury brands have always wanted to enter the three or four line market. In Lu Yan's eyes, there are still some problems such as insufficient consumption capacity, matching consumer sites resources (department stores or shopping centers), and personnel training, and the quality of store operations can not be guaranteed. "This is not a problem that can be solved in a short time, and it needs long-term training."

It is impossible to maintain growth in the number of stores and increase the store efficiency of each store.

"From my point of view, many brands began to prepare in 2012," Nie Qibing pointed out. "Some brands will consider closing too close stores, and some brands will consider refurbishing stores and strive to increase single store sales."

GUCCI has made it clear that it will refurbish existing stores to maintain its high-end image.

Huang said that LV is also expanding some stores, increasing clothing sales, or adding stores to stores that originally did not sell clothing.

Previously, for the main leather goods LV, sales of leather goods (mainly luggage and suitcases) usually accounted for over 60%, and second of them were accessories (leather shoes, belts, etc.), accounting for more than 20%, and sales of garments were about 10%.

This is not only a matter of thirst, but also a consideration of long-term development.

In the view of Huang Deng, relatively speaking, consumers who try to buy jewelry and garments in LV are relatively mature consumers.

"It's hard for some new guests to buy clothes from the outset, because in general, everyone buys them from the most basic package."

This also reflects LV's attempt to abandon dependence on public consumption, Nie Qibing pointed out.

"Because the clothing category is your own to try, basically are self purchase."

How fast the change of Chinese consumers has left some luxury brands unprepared.

Huang Deng said, looking at the eyes of many Chinese people in the past few years, they also buy logo, but nowadays many people are not infatuated.

"The change of shopping habits that take ten years or even decades to complete abroad can be completed in China in a few years."

Lu explained that more than 60% of overseas luxury consumption was completed by people over the age of 45, while 70% of Chinese luxury consumers were less than 45 years old.

"They are not satisfied with where to carry the most expensive bag, but they match different accessories."

This puts forward higher requirements for luxury brands. Lv Huang believes that the top priority of the brand is to find real consumers and enhance brand loyalty.

Huang Deng said that some of the luxury brands he knew were to increase the advertising of the TV and airport billboards, which were more widely distributed. "Brands will take the initiative to contact the consumers rather than the past, and feel that someone will be there when they open the shop."

Relatively speaking, advertising for high-end, niche media such as high-end magazines will be reduced. "These magazines are aimed at people who give gifts and spend on public funds, and the market will shrink if they shrink."

Lu said.

In his view, as long as the consumption of luxury goods is pformed from a dependence on official consumption to a real consumer economy, the consumption potential of the future consumer goods will be released once the economic vitality is restored and the consumption power of the three or four line keeps up.