Four Wars In Retail Trade

In the past 2014, the whole retail industry experienced an unprecedented turning point, leaving many stories worth digesting in the industry.

WAL-MART, Carrefour and other hypermarkets, which occupy an important position in the hearts of Chinese consumers, have closed down their stores, killing the dream of "spring expansion" before their own hands, while a convenience store and an unknown shop have emerged in the visual field of consumers.

The new fission of retail industry - small format, such as baking shop, snack bar, fruit shop, cosmetics shop, mother and infant store...

Modular development is becoming more and more prominent.

And these chain stores are just as popular as the disassembled parts of supermarkets, and they are rushing to the market. Unlike previous humble faces, these small format chains appear in front of consumers in a completely new and well decorated shop, and expand their territory with amazing replication capabilities.

Over the past year, the small format has been constantly replicated, causing the industry to exclaim.

But whether it can become a weapon of self redemption in big stores, and become the future direction of pformation and development of the retail industry and even the entire retail industry?

The most representative form of small format is the convenience store that has been appearing in people's eyes in recent years. From the emergence of easy Carrefour, the giants have begun to seize the "opportunity".

Compared with chain convenience stores, the biggest feature of hypermarkets is the "big volume". Most of them occupy 1 to 20 thousand square meters. They live in the core area of the city. The rents are much higher than the ordinary community supermarkets. With the current rents rising, the way of profit-making and profit making has become increasingly difficult.

However, in recent years, the stores have become more and more shops, lack of characteristics and shopping experience, resulting in a large number of customers "shifting positions".

Nowadays, many

It can be bought all over the Internet, and also delivered to the door. So, no matter what weekend or holiday, few young people can see it again.

A long way to go to the big supermarket is a big shock for offline stores, and the market share is significantly reduced.

There are also some people who are more accustomed to seeking convenience and speed. When they are off duty, they need to buy goods from the convenience store or community supermarket at the door.

In the lazy economy, once the "big and complete" is increasingly being replaced by the "small and refined".

along with

Changes in consumption habits and consumer demand, and its consumption behavior has also changed. More and more consumers are becoming more "picky". The charm of one-stop shopping is gradually weakening.

In the face of "difficult to deal with" consumers, the professionalism, delicacy, differentiation and convenience of small formats cater to the demand of consumers better.

Although the floor space is larger, there are more than a few stores, but in terms of single products, the small format chain stores do better than the hypermarkets.

For example, when the traditional supermarket operates 20 thousand single products, there are only two hundred or three hundred or less specific to a category, while the small format chain stores can achieve one thousand or two thousand kinds of single products.

For example, there are more than 2000 casual casual shops in Le big mouth under the supermarket of Le Cheng. There are more than a dozen casual stores in the shop, which are more than any other Taobao store. Not only do they make all kinds of products, they also make differences and characteristics, which are not comparable to those sold in supermarkets.

Some people say that the difficult survival of the physical retail industry is largely forced by the electricity supplier. In fact, the most essential reason can be said to be changing consumer habits.

In the past, consumer shopping focused on one-stop shopping, and the general concern was commodity prices. Now consumers are paying more attention to personalized needs and shopping experience when facing many options.

To a certain extent, the development of small format is hitting the cross section of consumer demand, and more and more retail enterprises are also beginning to notice the importance of returning to the essence of retailing to cater for the personalized and characteristic needs of consumers.