Children'S Clothing Market Line Entities Still Occupy The Mainstream Electricity Consumption Is Only Auxiliary.
Offline entities are still the mainstream, and e-commerce will not break down the children's clothing market.
The development of Internet and the progress of mobile network are all promoters.
Electronic business platform
The development and prosperity of the market, many industries are gradually moving the business onto the online network, however, in the increasingly dependent on the electricity supplier platform apparel industry, children's clothing market offline entity market is still firmly occupy the mainstream position.
Looking back at the market performance of cheuville children's clothing in 2014, the number of shop owners under the line has been the highest for many years. The sales in the terminal market have been outstanding, leading the industry. In 2015, Zhuo Wei Le will have more shops landing in the major cities of the country and stationed in the well-known super store system.
Various phenomena show: Zhuo Weile
Children's wear
We are confident that under the impact of the electricity supplier, we will win the leading position of children's clothing market.
According to the prospect of China's high-end children's clothing industry market demand and investment forecast analysis report released by the prospective industry research institute, China's children's wear market has already sold over 150 billion yuan, and has 200 million consumer groups.
For China's children's clothing industry, the landing of a second child policy will undoubtedly add infinite momentum to the industry.
The market of children's wear in China started late.
brand
The children's clothing market is in a growing stage.
Compared to the children's clothing market with high foreign concentration, children's clothing industry in China has the characteristics of rapid growth, high gross profit rate and low concentration.
However, with the improvement of the consumption ability of residents in China, the family planning policy has only one child per family for a long time, and parents are quite willing to spend money on children.
Coupled with the liberalization of the second child policy, it is optimistic that an enormous increase in the child market will be released at the rate of 100-150 000 people per year.
However, given the high level of consumption and higher inflationary pressures, a considerable proportion of households may choose not to have a second child under economic pressure.
However, we should know that China is a large population country, even if it is not a large proportion of the second child bearing population, as long as the fertility population is large, the scale of the incremental baby population is considerable.
Experts predict that the development of the second child policy will result in the huge increase of children's market at the rate of 100-150 000 people per year.
The rise of the baby population base is definitely a huge positive for children's clothing market, expanding the demand for children's clothing products in the domestic market.
Industry analysts believe that the sales of children's clothing market in China is expected to exceed 200 billion yuan in 2014.
Face
Children's wear market
In the new profit growth point, the major children's wear businesses are concentrating their efforts to win the first mover advantage in this high growth industry.
In addition to speeding up the layout of the two or three tier market in China, many children's clothing businesses have set their sights on the newly rising mobile e-commerce industry, such as children's clothing network, which has attracted much attention.
Many children's clothing business is not satisfied with the traditional offline market, successfully moved the industry to the mobile electronic business platform, and embarked on a new development road of integration of children's clothing industry and mobile business.
While the market for children's clothing is rapidly breaking out, the trend of mobile e-commerce is becoming more and more obvious.
In the eyes of professionals, the children's wear industry is mining mobile e-commerce, catering to the consumption demand of the current consumer groups.
In the background of the birth of a two child policy, the 80's husband and wife will be the most affected group. At the same time, it will also be the main group for the children's clothing market to breed huge potential consumer groups.
Therefore, the children's clothing industry has expanded the mobile electricity supplier industry, which caters to the needs of consumer groups and promotes the development of information industry.
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