How Can A Clothing Store Be Selected To Avoid Mistakes?

When I opened a clothing store, how could I choose a site to avoid mistakes? Q: I opened a clothing store before. At that time, in order to attract popularity, I chose a very golden area, which resulted in expensive rents.

At present, I plan to invest in a clothing store. How can I choose the site to avoid the last mistake?

A: when you encounter a very common misunderstanding of the "business circle", we often mistakenly believe that a good business district is a crowded, busy place where people actually have a middle market rather than fighting for a good market.

But it is more conducive to new market.

The growth of franchised stores.

It is a good idea to make a map of the business district in the process of choosing the store site.

1., we will investigate the local clothing stores and take them into account.

It's on the map.

Look at their location characteristics, such as the radius of the surrounding population, the total population, and the distance from other similar enterprises, so as to measure the radius of its market, that is, the scope of business circles.

2. map out your favorite location according to the map.

3. around the selected places, draw your own business circle with compasses according to the radius of the trade area before.

4. determine whether there are competitors in the business circle, weigh the strength of each other, and decide whether to change the location.

5. understand the demographic, demographic characteristics, purchasing power and other relevant information in the business circle to help you understand the customer base.

6. draw a street or bus line that you can walk to your clothing store to see if customers can get there easily.

Looking at such a map, you can see clearly whether the address you have chosen is in the right trade area.

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The image of terminal store represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, thereby enhancing the added value of the product, so that the enterprise can gain higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how should we implement a rational and effective layout?

1, according to the main and auxiliary channels, it is the key to store marketing to set up the store's hunting line and display the products in a comprehensive and effective way, so that the customer's stay in the store is prolonged.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

2, combining the brand image and product characteristics, design the appropriate lighting atmosphere. The importance of light for product display is imaginable.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

3, clever use of timbre function, rendering the store atmosphere clothing store competition is its brand foundation competition, in order to highlight the brand culture and ideas, network and multimedia has gradually grown to show the characteristics of the marketing tool.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous fashion shops such as the city of Ma Ge Bao, and the classical clothing can be played in the attire shops of the ancient style, and the relaxing music can be played in the formal and professional clothing stores.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.