Opening The Clothing Shop Is The Best Location.

Due to the arrangement of working hours, many people who like shopping while shopping can no longer wander, and adopt a simpler and more convenient way to solve their daily life needs.

During the spring and summer season, people often buy some clothes for changing season by the clothing store next to the residence or work unit, so that the roadside clothing store is on fire, and the investors will also take a look at the roadside clothing store.

And some clothes

Different, the roadside small clothing store is distributed in some places far away from the commercial center. It is understood that these clothing shops have never been so warm and have never been as hot as they are now.

The owner of a Haotian dress told reporters that the original clothing store only hired a salesperson, but recently the number of customers who bought clothes in the store increased significantly and had to hire two more attendants.

The reporter interviewed a girl who was picking clothes. She told reporters that she always invited several friends to the commercial center and visited several stores. Now she has completely changed the habit and become very little shopping, but when it comes to the season, she still needs to buy some clothes, so she can not buy some clothes near her small clothing store.

According to the owners of some clothing shops, there are more people coming to clothing stores to buy clothes, so the clothing store's money is much better.

Under such circumstances, some investors take this opportunity to invest in clothing stores. Roadside clothing stores have become an investment hotspot in this period.

In the street, from time to time, we can see some special new clothing stores, some clothing shops on East Street, Tai Sheng Road and people's South Road. Some have just opened, and the flower baskets have not yet been withdrawn. Some even have not yet done their business licenses, so they hurry up to put on their clothes and clothes, waiting for the business license to come down and install the plaque again.

and

Compared to these newly opened ones

But it seemed cold and cheerless. The owner of a new clothing store on Dashi road told reporters that it was thought that a new clothing store could make money during this period, but it did not occur to me that the people who came to the store were very few, perhaps because they did not understand the situation.

It is understood that such a clothing store is far away from the business center, and its consumer needs clothing shops to spend a certain amount of time to cultivate, usually takes several months, resulting in the new clothing store's recession.

And according to the reporter, now these newly opened clothing stores are also taking a look at the attitude, the owners of the rental shop have only one month's rent, leaving the room for other business.

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The image of terminal store represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, thereby enhancing the added value of the product, so that the enterprise can gain higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how should we implement a rational and effective layout?

1, according to the main and auxiliary channels, it is the key to store marketing to set up the store's hunting line and display the products in a comprehensive and effective way, so that the customer's stay in the store is prolonged.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking, the main route for customers to browse is the main passageway in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

2, combining the brand image and product characteristics, design the appropriate lighting atmosphere. The importance of light for product display is imaginable.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

3, clever use of timbre function, rendering the store atmosphere clothing store competition is its brand foundation competition, in order to highlight the brand culture and ideas, network and multimedia has gradually grown to show the characteristics of the marketing tool.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous fashion shops such as the city of Ma Ge Bao, and the classical clothing can be played in the attire shops of the ancient style, and the relaxing music can be played in the formal and professional clothing stores.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.