"Xiqiao Fabric" Has Been Introduced To The Market.

2014 China Shanghai international textile fabrics and accessories (Qiu Dong) exposition On the "spinning Expo", the Xiqiao town of Nanhai District held the "Xiqiao road" large-scale fashion show. With the avant-garde fashion design, the "fashion, fashion, quality and low carbon" Xiqiao fabric was known to more buyers at home and abroad.

Around the municipal government office's proposal to build Xiqiao Textile City of Guangdong into the international sourcing center of Guangdong textile fabrics by 2015, Xiqiao gradually explored a road of "tug of warmth" to help "Xiqiao fabric" move from behind the scenes to the stage.

　　 Xiqiao fabrics go to the international stage

On October 20th ~23, 20 textile enterprises in Xiqiao Town, including Xing, Li Sheng and Qiao Li, joined the 2014 Textile Expo. At the 2000 square meter Xiqiao fabric exhibition area, 20 thousand new fabrics and special accessories were displayed.

"Exhibiting the latest research and development fabrics in Xiqiao every year by spinning Expo is one of the best ways to test market reaction." Huang Songhua, mayor of Xiqiao town of Nanhai District, believes that holding the exhibition is conducive to guiding the textile enterprises to take the brand spinning route. In fact, Xiqiao has been actively promoting regional brand promotion strategy "please come in and go out". In 2013 alone, organized enterprises participated in the 2013 global textile and apparel supply chain conference, the Losangeles fabric exhibition, the French PV exhibition and other professional exhibitions.

　　 Strong innovation and branding

Existing in Xiqiao Textile and clothing There are more than 840 enterprises, one of the three major textile wholesale markets in China, but there are also many SMEs with insufficient innovation capability. In 2003, in order to enhance the R & D capability of small and medium-sized enterprises, Nanhai District and town two level government invested more than 100 million yuan to build the Southern textile technology innovation center.

Jie Bang Textile Co., Ltd. moved to the innovation center 3 years ago. Tang Rong, the head of the company, said that after 3 years of registration, the company has won 3 Chinese fashion fabrics award winners, and every time they win the award, the innovation center will have financial rewards. These measures have booster the way for enterprises to take their own brands and help them develop overseas markets in the future.

To help textile enterprises cope with technical barriers in Europe and the United States, and safeguard " Xiqiao fabric "Quality and word-of-mouth", Xiqiao textile industry innovation platform imported advanced testing equipment at home and abroad, and built a textile quality and technology testing center. Huang Xiaoya, assistant director of Xiqiao Textile City Management Committee and deputy general manager of Nanhai technology innovation center, Nanhai, Guangdong, said that the testing center can provide product quality inspection services in accordance with more than 10 domestic and international industry standards, advance intervention, and guide enterprises in R & D and production, so as to avoid technical and trade disputes.

　　 Market upgrading towards headquarters economy

The present Xiqiao textile city covers an area of more than 1000 mu, with a building area of 380 thousand square meters, and has more than 3000 shops. It has gathered production enterprises and merchants from all over Xiqiao and all over the country.

In order to upgrade the old market, the construction work of the new Xiqiao Textile City of Guangdong is being carried out in an all-round way. Huang Xiaoya said that the planned new textile city will provide many business services such as international trade and marketing, logistics and warehousing, modern logistics, business hotels and supporting life service areas.

At the same time, in order to further promote the development of textile headquarters economy, Xiqiao invested more than 200 million yuan to build Xiqiao Textile Science and technology building and create a textile industry headquarters economy. Huang Xiaoya said that the building has completed the main building. After completion, it will promote the market function from wholesale and retail to product display, order negotiation, information exchange, e-commerce transformation, better display the characteristics of Xiqiao textile products and enterprise brand, and create the international sourcing center of Guangdong textile fabrics.