Shanghai Dongfang Shopping Mall Hongkou Store Is Facing The Danger Of "Capital Fracture".

Reporters learned yesterday that the incident is directly related to the separation of developers and management from the mall. As a manager, Bailian shares are also the victims of the incident.

Bailian said that it is reconsidering the weakness of its operation mode, but also promised to consumers that it will still protect consumers' rights and interests.

Yesterday afternoon, the reporter came to Bailian Hongkou, located at 699 Tong Feng Road, and found that the "Bailian" two character signboard on the roof of the shopping center had been demolished.

Bailian Hongkou, which opened in September 2011, is the first community business center in Hongkou District.

The eastern commercial building closed and independent shops were removed.

Bad or bad environment for retail business? Li Yulin, deputy general manager of Bailian, Hongkou's Bailian Group, said it was not speculation.

He said that the biggest problem facing Bailian Hongkou is the developers' refusal to communicate with the management, resulting in the lack of guarantee for the liquidity needed for the operation, and the related costs such as the payment of goods, utilities, and so on.

Li Yulin said that Bailian Hongkou belonged to the management output market, and its property facilities had nothing to do with Bailian.

The developer of the shopping mall is a joint venture business investment management company established by Shanghai Ai Jing Real Estate Co., Ltd., which signed the "entrusted management contract" by Bailian and Ai Jing, entrusted the operation period from September 28, 2011 to September 27, 2018, and was managed by the Bailian management team and the project "Hongkou shopping mall".

Since March of this year, Ai Jing estate has changed its stock rights two times without notice to Bailian. At present, the new holding company of Lian Qing is Shanghai Shanghai Merchants Invest-holding Company.

The Shanghai Merchants company seized the company seal and financial seal of the company, without consultation, and withdrew the corresponding authority for examination and approval.

This leads to reality.

Fang's Bailian has become "unauthorized", and the company can not afford to pay for commercial and hydroelectric coal.

When Bailian is in communication with Shanghai business company, the other side adopts the means of avoidance, delay, and no response.

Liqing and Shanghai merchants did not receive interviews.

However, reporters learned that, in the coordination of Hongkou District Guang Zhong street in the shopping mall, Liqing company yesterday paid a total of about 800 thousand yuan of water and electricity charges to the water company and the power company yesterday and December 24th respectively.

In the light of

In the plight, Bailian set up a ad hoc group and hired a lawyer team to help suppliers safeguard their rights.

For the mall itself, Bailian said, "it will maintain its operation as far as possible, provide after-sales service, be responsible for the society, and be responsible for consumers, suppliers and employees."

But Bailian also admitted that it is reflecting on the advantages and disadvantages of management output and summarizing experiences and lessons.

From the perspective of benefits, management output can make full use of Bailian's resources and management advantages to expand brand influence.

For example, the Bailian Shimao Plaza on East Nanjing Road Commercial Pedestrian Street has also adopted the mode of management and output.

But from bad point of view, the events in Bailian Hongkou show that there is a risk of simple management output. In the future, the management output and asset operation should be closely combined to avoid negative impact on the brand.