4 The Struggle For The Richest Man In The Age Of Industrial Revolution

On the line

For the title of the richest man, it has always been the "waves of the Yangtze River and the new generation."

But in 2014, the first rich change was especially frequent: first, Ma Yun rose to $28 billion 600 million, surpassing Sun Zhengyi as the richest man in Asia, and then the Lei Jun's assets soared to $38 billion, replacing Ma Yun minutes in minutes.

Unfortunately, the seats of the richest leaders are not yet hot. According to the Bloomberg billionaire index, as of December 22nd, Li Jiacheng won the Asia's richest throne by 29 billion 400 million dollars. Ma Yun ranked second in 29 billion 100 million dollars. Wang Jianlin ranked third in the Asian rich list with 24 billion 800 million dollars.

Although the giants claim that they do not care about the position of the richest man, they do not prevent the industry from frying the battle for the richest man.

However, throughout the 2014, the new economy represented by Ma Yun is indeed flourishing, completely surpassing traditional industries.

In September 19th, Alibaba listed on the NYSE and its share price soared.

In November 11th, Taobao traded nearly 60 billion yuan a day.

In December 12th, Alibaba founder Ma Yun's total wealth reached 28 billion 600 million US dollars, more than Li Jiacheng became the New Asia's richest man, and also made the world's largest IPO, so that the whole world looked at China in another way.

The development of e-commerce in China is far greater than that in any other country. Even in the United States that invented the Internet, there was no Alibaba, only Amazon.

According to data from Consumer Research Institute Kayu, in 2013, the proportion of domestic consumer goods purchased from e-commerce channels reached 30%, an increase of 12% over 2011, of which the penetration rate of first tier cities was as high as 46%.

It goes without saying that the Alibaba has created an online Empire, and it itself is a direct business chain: commodity, user paction finance, the four main business center, and a perfect platform for traffic realisation.

"This is China's" non reform dividend ".

Due to the backwardness of the circulation link, because the government controls the closure of the financial industry, because the medical education in many areas has not yet been opened, China's network has played a pioneering role, breaking through its barriers first and realizing the reform.

Cai Hongping, chairman of Deutsche Bank Asia Pacific Investment Bank, is the evaluation.

But how long can Ma Yun ride in the clouds in the ideal country, no one can give an answer. The reality is that Ma Yun is also standing at the crossroads of mobile Internet pformation, but the mobile terminal is dominated by Tencent. WeChat payment, WeChat public address and O2O are always slow Tencent.

Tencent holds WeChat edge, and brings great trouble to Alibaba on mobile payment. WeChat and Taobao block each other.

Of course, Ma faces not only other BAT giants, but also the traditional entity businesses represented by Wanda Group, which is actively embracing the new economy, while Wang Jianlin has been the most powerful opponent in Ma Yun's richest battle.

In December 26, 2014, Wanda Group and fast money company signed a strategic investment agreement in Beijing. Wanda gained fast equity control. This is Wanda's first acquisition in the field of Internet finance. It has acquired an important payment platform for Wanda e-commerce and financial industry. Wanda O2O has taken substantial steps.

Fast money is China's leading provider of information-based financial services. According to the quarterly monitoring report of China's non financial payment institutions released in the third quarter of 2014, released by Analysys think tank, the scale of fast money pactions ranked fourth after UnionPay business, Alipay and fortune paid, and the most complete license in the third party payment companies. The scale of pactions in 2014 was more than 2 trillion yuan.

In fact, prior to August 29th, Wanda, Tencent and Baidu jointly announced the establishment of an e-commerce company in Hongkong.

Among them, the total investment amounted to 5 billion yuan, Wanda Holdings 70%, Tencent and Baidu each holding 15%.

"Teng million" in essence is to achieve resource complementarity between the three, so as to create the country's largest O2O mode, and this impact on Ali's electricity supplier's "dominance" pattern.

And quick money to join

It will have strong synergy with Wanda e-commerce and accelerate the realization of O2O mode.

In addition, Wang Jianlin pointed out that the impact of electric business on physical retailing is limited to bag consumption. However, in the Chinese consumer market approaching 30 trillion yuan, less than 10 trillion of the bag consumption is consumed, 2/3 of which is non bag.

Only three of tourism, catering and culture are approaching 10 trillion.

And Wanda's new product, "Wen brigade complex" (that is, Wan Damao), accounts for only 20% of retail sales, and the rest 80% is entertainment.

Wang Jianlin also revealed in the near future that Wanda will officially announce its pformation plan in January 17th next year, with the direction of culture, tourism, finance and electricity suppliers.

Fast money will serve many industries that Wanda has pformed.

In addition to Wanda, more shopping centers are also actively adjusting.

Beijing Chaoyang joy city introduces fine life department store "HI department store", and opens up a theme block that integrates commerce with nature and art, and uses nearly half of the area as public space to reproduce scenes, forming conjoined blocks; Shanghai Hang Lung Plaza reduces the number of luxury brands, and introduces luxury products to luxury homes, buyers stores, etc.

Hundreds of millions of businesses and consumers behind Taobao have promoted the pformation of logistics, distribution channels and pricing strategies in the retail world.

But it is too early to replace it. At a seminar, Wu Yu, general manager of Yintai business information management department, said that the development trend of physical retailing was a stripping of purpose purchase.

"The Internet satisfies people's purchase behavior of some products, but it can not satisfy the communication between people and physical space, and people's companionship with each other."

It is worth noting that in the next step of the journey, the richest people have gone all the way to Internet finance.

Ma once said that if banks do not change, I will change the bank.

Alipay, as the core of Alibaba's Internet financial business segment, also includes Alipay wallet, balance treasure, recruit treasure, Alibaba small loan and the preparatory network business bank. It has been renamed as an ant financial service group and is an affiliate of Alibaba group.

And Wang Jianlin enters internet finance, more for the pformation service of Wanda Group.

When Wang Jianlin listed the speech, he revealed the pformation direction of Wanda business -- "the comprehensive platform provider of China's living consumption".

The pformation report of Wanda business will be officially announced in January 17, 2015.

In the future, fast money will become the payment platform of Wanda's electricity supplier. The consumption data accumulated over many years of operation will provide important support for Wanda's electricity supplier to establish a large membership system and provide big data services.

Wanda Group has the largest offline consumption platform in the world, with more than 1 billion 500 million passenger flows in 2014, and it is expected to exceed 6 billion passengers by 2020.

Wanda's all business sectors will use the fast money payment platform, and will launch the business and members to use the fast money of the big intensity preferential measures.

It is expected to increase the volume of hundreds of billions of pactions per year for fast money and raise the industry status of fast money.

Wanda announced that it will build the Internet financial ecological chain with fast money as the core, making fast money the leading Internet financial company in China.

At the same time, fast money will also become the infrastructure of Wanda financial sector. Wanda will focus on building a complete financial industry chain with integration of industry and finance, integration and integration of online and offline businesses.

Wang Jianlin once again played his talent in the field of financial innovation. In fact, in the old era of selling rent, Wanda invented many innovative financing methods, such as lease loans.

What is interesting is that combing the industry of Li Jiacheng, the richest holder, invested in 2014, it is easy to find that 4 of the 15 enterprises are Internet finance related companies.