Shanghai Paris Spring New Opening Transformation Amusement Park

The twelfth store of spring department store in Paris, Shanghai, will be opened in Paris spring 118 store this Friday. The store is located in the 118 shopping plaza of the Jinsha River agricultural and industrial and commercial road in Putuo District, and other Paris spring chains in Shanghai. Department store The difference is that the 118 shops have built a new indoor children's park with an area of 2000 square meters to meet the family, experiential and younger shopping and leisure needs. According to the introduction, there are various amusement facilities in children's playground, in addition to the "beach" amusement park which is suitable for young children. At the same time, there are also electric amusement projects such as rotary class and track class. It is called the first traditional department store in Shanghai's main concept of "amusement park".

The reporter understands that in recent years, the growth of shopping centers is very fast, which has become an important factor to squeeze the survival of traditional department stores. Under the guidance of consumption patterns, department stores have also begun to adjust the "shopping center". Paris spring chain stores are gradually transferring their branches from the central urban area to large living communities, relying on the popularity of adjacent rail transportation and large living communities, gradually transforming into the consumer complex, competing in new business circles and large life squares.

In fact, the transformation of traditional department stores in Shanghai has never stopped in recent years. customer From the perspective of sense of experience, attract different positioning of consumer groups. For example, the K11 in Shanghai, the core business district of Huaihailu Road, although the volume is small, only 3800 square meters, but from the perspective of the consumer's sensory design, to create a full range of artistic experience, such as shopping malls, all important passages and floors are placed artworks, the music department of shopping malls has been carefully prepared, playing with the characteristics of each floor of the music. The aroma of K11 shops is carefully selected and designed. In addition, various types of art exhibitions are held regularly, forming a unique art shopping experience.

Last year, the Kerry Center opened in Nanjing West Road business district. Besides shopping malls, it also brought together all kinds of experiential services of quality life experience, including interactive lifestyle boutiques, Ole boutique supermarkets, Broadway New Concept cinema, etc. Kerry Center responsible person said that Kerry is no longer a single department store, but to create a mature commercial complex. It is also understood that Nanjing West Road, Huaihailu Road, North Sichuan Road and other commercial streets gathered in Shanghai's old department store are actively testing APP software. By downloading software from mobile terminals, users can browse the dining area, entertainment places and discount information in the surrounding area, thus greatly enriching the consumer's choice.

Shanghai's Xujiahui business circle is fully aware of the upgrading of the traditional retail business mode. Electronic Commerce For the importance of further development of traditional department stores. Six hundred, the core department stores in the Pacific, Huijin, and mroc and so on are on the "Xujiahui online shopping mall" platform to consolidate and enhance the status of Xujiahui commercial circle's city commercial center. Consumers can fully enjoy the service experience brought by the O2O mode and the convenience of online shopping. They can also feel the comprehensive advantages of B2C platform, such as commodity protection, brand variety, fast logistics and good service quality. Xujiahui mall, apart from its own platform, also set up flagship store in Xujiahui mall, such as Tmall, Jingdong and CCB, so as to expand the market tension of Xujiahui shopping mall online shopping.