Hermes Expands In China To Speed Up The Opening Of New Stores In Chengdu To Meet Market Expectations.

In December 10th, after 7 years of rich accumulation, the Hermes Chengdu store was first settled in Chengdu City in 2007. Today, it has been relocated at 8 gauze street, which has been completed in the most prosperous commercial center of Chengdu, Chengdu Ocean Pacific. This is in September this year, the "Hermes house" in Shanghai, and the new world of Beijing in October. Exclusive shop After opening, Hermes has another important milestone in China.

Comment: in 2014, the expansion of Hermes in China was more intense than ever before. The fifth home of the world, China's first Hermes house, settled in Shanghai, highlighting the importance and expectation of Hermes on the Chinese market. The opening of Chengdu Ocean Pacific Taigi store has further led to the further sinking of the Hermes channel to the West. As Mr. Cao Weiming, President of the Hermes Greater China region, said, "Chengdu's natural geographical location and cultural atmosphere provide a unique development environment for Hermes. After the relocation and expansion, Hermes will further expand the western market, and transfer the brand concept of Hermes to the more Chinese public through the vigorous charm of "the land of abundance", and open a new journey of Sichuan Sichuan exploration.

In recent years, high-end commercial real estate projects in two or three tier cities have sprung up like mushrooms. In order to highlight the image of "tall and tall" commercial real estate projects, commercial real estate has invested huge sums of money to attract luxury brands to enter. And the brand is happy to do that. On the surface, the number of luxury brand shops is growing rapidly, and the growth of stores has also stimulated the sale of luxury goods. But in depth, China's anti-corruption efforts and the maturity of consumers have made the brand no longer grow as fast as it has been for several years. The balance between maintaining the luxury image and exploring the intrinsic growth of the brand is testing the wisdom of the brand.

　　 Can Lin Dan interpret the classics as a famous brand ambassador of MontBlanc?

At the invitation of Montblanc MontBlanc, the world's top luxury brand, Lin Dan, who is the king of the badminton arena, has become the brand ambassador of China with his firm and masculine image. To count Lin Dan's professional sports road, apart from his outstanding talents, striving for perfection and perseverance and perseverance is the key to his success. This is also the best choice for interpreting MontBlanc MontBlanc's brand spirit with Montblanc MontBlanc's legendary classic and unremitting brand new core values.

Comment: Luxury goods Choosing spokesmen has always been "cautious". When brands just entered China, they often took the European and American pop ads to China, saving time and effort, but with the rapid growth of the Chinese market, the importance of brands in China has been highlighted. It is one of the most important tasks for luxury goods in recent years to use the "Chinese language" to communicate with consumers. From Gucci, Li Bingbing chose Chen Kun as the first "Chinese face" to appear on behalf of Johnnie Walker, to endorse "forward forever", and then to MontBlanc to elect Lin Dan as a new brand ambassador.

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However, in choosing spokesmen, there are not many celebrities with "individuality" in China, so that there is a celebrity endorsing many brands.

Take Lin Dan as an example, in addition to becoming the new brand ambassador of MontBlanc, he has endorsed many brands such as Oakley, Yonex, Citroen SEGA and 361 degrees. Does Lin Dan's image in Chinese consumers match the image of MontBlanc's classic and unrelentless carving? Lin Dan, who once endorsed many fast fading brands, turned to luxury watches. Whether such a change can be accepted by Chinese consumers still takes time to consider.

　 Retail brands cross border extravagance and luxury products.

Recently, Asia's famous boutique Retail products Lane Crawford and new China designer Liu Qingyang, founder of fashion brand Chictopia, hand in hand the Lane Crawford X CHICTOPIA cosmetic bag. This series is inspired by the feminine and romantic design of Chictopia's early autumn series, which uses a large number of butterfly prints.

At the same time, Liu Qingyang's collaboration series also includes the Chlo Pink Wardrobe series, which is unique in the world. It not only embodies the extraordinary creativity of Clare Waight Keller, the brand creative director, but also reflects the unique perspective of LC as a pioneer of global creative retailing.

Comment: in the leasing mode dominated market, Lian Carver's wholesale mode and direct brand cooperation mode are unique in the industry. Its innovative store environment integrates fashion, design, art and music together, and the upgrading of personalized services aimed at optimizing customer experience is seen as a benchmark for retail concepts and creative activities.

LC's unique product positioning, service and environment are the core of the brand. As the most mature designer shop in the retail industry, Lane Crawford is good at finding new designers and working with them, not only in the top brand designers, but also in many independent studios. In recent years, Chinese traditional materials and design elements have become popular in the luxury industry, providing more convenient business opportunities for Hongkong's lac Crawford.