Dangdang 15 Large Areas To Achieve The Next Day, The Largest Volume Of Goods In Chengdu.

Mr. Zhao, a resident of Chengdu, who lives in Jinniu District, Chengdu, received a phone call from his wife so that he could find time to go shopping in the supermarket. Mr. Zhao is busy with his work. It takes two hours to go to the supermarket, and the price is often not cost-effective. At the suggestion of his colleagues, Mr. Zhao opened Dangdang and entered the brand of milk powder that children often drank. He found that the price of milk powder was much cheaper than that of supermarkets, and even surprised Mr. Zhao that he could receive home delivery milk powder in second days. "Don't waste time on the road, and save money."

Reporter survey found that in Chengdu, such as Mr. Zhao, the choice of Dangdang purchasing daily necessities more and more people, in addition to saving time and saving transportation costs, the most important reason is that Dangdang has been in Chengdu and most of the surrounding areas to achieve the "next day" service, so that Chengdu residents can be shopping Dangdang online 24 hours, quick receipt.

It is understood that Dangdang's service in Chengdu and its surrounding areas has come from Dangdang's sinking strategy in the whole country. Through the organic combination of warehousing and logistics and social distribution, Dangdang has completed the distribution of self operated department stores in 15 parts of Beijing, Wuxi, Guangzhou, Shenyang, Fuzhou, Ji'nan, Chengdu and Wuhan. Chengdu and Wuhan are the two largest areas with the largest volume. This also means that the next day's service has entered the mature stage of intensive farming.

Platform advertising online + self catering department sinks Dangdang business growth ushered in a new burst point

Double 12 attacks, under the competition of Tmall and Jingdong, the 15 year old book owner is going to sink through the platform's new advertising system and self operated department stores to enhance its internal and external advantages in business and users. It has created a powerful counterattack "the club", which is like a long arm and strong wings. It is an unstoppable welcome to the new business growth that is formed by platform advertising + self owned department stores.

　　 On-line platform New advertising system, high conversion rate detonating merchant passion

Look at the domestic market, from the platform to the attraction of the merchants, in addition to Tmall, Jingdong, the Dangdang effect is accelerating the release, and even is expected to rely on the platform advantage of the outbreak, the super Jingdong, dug Tmall, making businesses more profitable while the overall advertising revenue increases.

In November this year, Dangdang launched a new effect advertising system, charging for traffic and click effects, and adding a through-train containing wireless terminals. By making use of big data, the algorithm is more optimized and can help businesses achieve more accurate precision marketing results. The average ROI is 1:5, and some categories even reach 1:8. Compared with the original CPD advertising, merchants' advertising investment and return have significantly increased. It is expected that the advertising of commercial customers will increase from 1:1 to 1:3.

Earnings data show that Dangdang active users in 2013 20 million 900 thousand, the industry only Tmall Jingdong. It is understood that Dangdang platform business points and Tmall consistent, the rent is Tmall's 1/10-1/5. The scale of the platform has been attracted by a large number of high quality merchants. The second stage, the online advertising platform based on effect will further enhance business passion. The proportion of advertising revenue will increase by more than 15%.

　　 Day 100 self camp covers 15 warehouses nationwide, 80% high growth rate leads the industry.

Q3 earnings data show that clothing In the three quarter, Dangdang third party department stores grew faster, with a turnover of 1 billion 740 million yuan, an increase of 80% over the same period last year, and the growth rate exceeded that of the big market. In addition, Dangdang Self run department store This quarter achieved revenue of 598 million yuan, an increase of 42%, which is nearly 5 times faster than that of the previous quarter.

In December, Dangdang self operated department stores realized the 3 warehouses from the past to 15 warehouses, such as Beijing, Wuhan and Chengdu, and the delivery speed of self operated department stores was the same as that of books.

It is reported that after effectively solving the problem of the last kilometre, the 100 million self-service day has already achieved profits for the first time by relying on the high quality passenger flow converted by books. The reason why the slow growth of 100 per cent in the second half of 2013 is busy optimizing the category structure, improving quality management and preparing logistics.

Industry analysis, the effect of online advertising logo logo platform platform further mature, self-help hundred days to accelerate sinks to highlight Dangdang full category determination. In the long run, the two landing measures for platform and self run will become a new burst point for Dangdang platform and self business growth.

When the 15 year golden signboard can be flat or even faster than the delivery speed of Jingdong, the virgin online shopping (mostly buying books) is dedicated to Dangdang users. What are the reasons for refusing to vote and share votes for Dangdang department stores? Especially through self built warehousing, multi storehouse distribution, and deep social logistics cooperation with SF, Dangdang has fully realized the sink of the channel, whether it is books or proprietary days, which can bring users no shopping experience of other electronic business platforms, just as the "sangchi" counterattack the "sangchi" rhythm.