Traditional Department Stores Have Joined Hands To Increase Their Experience.

Wangfujing department store and Tencent, cargo sweeping Gang jointly launched a new Internet Financial membership card.

These days, fan Kai pin is going to experience the meeting under the opening of Gan Jia Kou building.

Traditional shop operators join hands with online Internet providers, which seem to be becoming a fashion.

Wangfujing department store marketing director Du Tao told reporters that the end of this month or early next year, the new Internet Financial membership card service will be promoted in the majority of shopping malls under the Wangfujing department store group.

Consumers will automatically get the electronic membership card of Wangfujing department store by scanning the two-dimensional code set up in the store.

Consumers can bind the membership card to WeChat, and they can pre charge the membership card to enjoy a more favorable price when shopping.

"This virtual membership card is making money all the time."

These prepaid funds will not lie quietly in the account of the membership card, but will continue to generate "income" as an internet financial product purchased by consumers.

"At present, the annual rate of return we give is 4% to 5%, roughly equal to that of the balance treasure."

Du Tao introduced, whether it is the principal or the income that has been generated, consumers can always use the goods when they buy them in the mall, and these amounts can also be sent to friends in WeChat's circle of friends at any time in the form of "electronic recharge card".

and

All roads lead to the same goal. Gan Jia Kou building and new world department store also choose to join hands with Internet companies.

Fan Kai Cheng has held the experience of holding a line under the Gan Jia Kou building recently, and the two sides are exploring long-term cooperation.

On this Friday

The upcoming "black weekend" campaign has also joined the Internet element, which will promote hand in hand with the dripping taxi and issue a special taxi fare coupon.

Trapped

In the past two years, the real department store has been extraordinarily difficult. In the eyes of many "shop operators", the "electricity supplier" is the biggest enemy of life and death.

Why did this couple suddenly start working together?

"Separate promotion of WeChat payment can only be regarded as a means, and the driving effect on shopping malls is not obvious."

Du Tao admitted that the group buying business of the retail industry has been declining for two years, and the prepaid card has long been unable to sell.

Through the new Internet Financial membership card, shopping group buying business is likely to resume growth. "In the circle of friends in the Spring Festival of the new year, maybe everyone will send a simple WeChat red envelope instead of an electronic recharge card of Wangfujing department store."

She said.

"The era of burning the money at the bottom price, the activity density and the online promotion of the electric business enterprises is over. At the moment, the focus of the competition is shopping experience. If we can jointly promote O2O with offline shopping centers, it is undoubtedly the best way."

Hong Tao, a business expert at Beijing Technology and Business University, believes that the way of cooperation is a good opportunity for growth and development, whether it is electricity supplier or shop operator. However, the two sides should learn from each other's mutual benefit and mutual accommodation so as to strive for "1+1>2".