Yintai City & Wangfujing: Integrating Online And Offline To Explore Internet Business Integration

In the rankings of domestic stores, Yintai city and Wangfujing firmly occupy the position of the first tier.

Moreover, while the online industry is developing steadily, the two brands extend their tentacles to the integration of network operators.

Chengdu Wangfujing pays great attention to the promotion of WeChat. Consumers can not only understand the discount information of stores, rush buying activities and other activities through their official WeChat, but also use mobile phones to pay for shopping.

Chengdu Wangfujing planning manager Yu Fei told reporters: "WeChat payment is not intended to guide consumers to use mobile phones to pay, but to provide consumers with more choices, although the proportion of mobile payment is still very small, but the online combination is expected to become a major trend."

In addition to using WeChat, Chengdu Wangfujing also collaborate with some websites to create new channels such as group buying.

It is reported that at present, Chengdu Wangfujing is preparing for the "electronic coupon pfer" project. "We are still discussing the project. After the successful launch, consumers can get B brand electronic coupons when shopping for A brand, so that they can bind the store brand to form a better consumption cycle," says Yu Fei.

Adjacent to Alibaba's western base, next to Tianfu Software Park, from the project site selection, it shows that Chengdu Yintai City pays attention to e-commerce.

It is reported that Chengdu Yintai city will take the lead in cooperation with Baidu glasses, using online and offline interconnection technology.

Xu Zhenxing, manager of the planning department of Yintai City, Chengdu, told the Sichuan Daily: "the use of Baidu glasses is not only aimed at consumers, but also has considerable significance for store sales staff.

In the future, when consumers enter shopping centers, Baidu glasses will treat him.

To analyze, for example, what brand and style of clothes he is wearing, so that our salesmen can understand consumers more comprehensively, and recommend products according to the characteristics of their preferences. When we check our credit cards, we can also analyze consumers' shopping habits, shopping frequency and so on.

Xu Zhenxing said that Yintai City, which opened next September, will introduce Baidu glasses experience area in the same period, and Chengdu Yintai city will become the first batch of shopping centers to load this function in Chengdu.

Whether it is

still

Or else, the brand of other stores is in the process of exploring how to integrate online and offline effectively.

People in the industry say, "we have no reference to the future business model. No one can guarantee that what we are doing is right, but we are still groping for it. This is the role of the trend."