Sichuan Shoe Manufacturers Use Free Thinking To Earn Invisible Profits.

In December 9th, the entrepreneur group of Shishi young chamber of Commerce came to Chengdu, Sichuan, to explore the direction of communication.

The attempt of Sichuan enterprises in the distribution of equity and the application of Internet thinking have made members of the learning group feel deeply touched.

Talk about management

Let employees become owners of enterprises

It is the first enterprise visited by the Youth Chamber of Commerce.

Chengdu is the base of women's shoes in China, while the card is the leader of Chengdu women's shoes.

In the card industry, chairman Feng Yonggang shared with the members of the chamber of Commerce about their management mode and operation experience.

According to the introduction, the trade union of the camp has 3 full-time staff. Every year, the workers' Cultural Festival will be launched in October. In the summer vacation, a summer kindergarten class will be set up to help employees take care of their children and let them reunite with their parents during the summer vacation.

At the same time, in order to reduce employee turnover and mobilize the enthusiasm of employees, the company set up a stock incentive system to allow core management to own company shares.

In this way, the core management is not only a manager, but also a member of the enterprise.

Another incentive way is to take out 5% to 10% of the factory profits and set up a bonus fund, which can be purchased by the grass-roots employees with a certain number of years of work. The bonus fund is subscribed once a year, and the employees get the proceeds according to the subscription proportion, and the bottom guaranteed income is over 50%.

The equity distribution system has aroused widespread concern among entrepreneurs of Shishi Qing chamber of Commerce.

But will the allocation of stock rights bring certain risks to the management of enterprises? Cai Zhongkun, vice president of Shishi green chamber of Commerce and general manager of Fujian Wo Yue Plastics Co., Ltd., raised questions.

In this regard, Feng Yonggang suggested: "enterprises try to carry out equity reform from the branch, because the identity of shareholders is protected by law, therefore, when it is proposed, we can make some agreements, such as performance as a criterion, and good management is shareholders."

Talking about products

Be an expert in an industry.

The different share distribution system has made the members of the chamber of Commerce learn new experiences in the management mode of the enterprises, and Sichuan enterprises have taken root in the industry and made a professional attitude.

Ray Tibor's goal is to create.

Multi brand operators, the main business is clothing design and sales, chairman Liu Changming said, in the main business, enterprises should be willing to absorb some advanced tools, from design, production, sales links, all try to use some new technology elements.

It is understood that in 2013, Ray Tibor was awarded the first batch of national industrial design centers with Changhong enterprises, Luzhou Laojiao (000568, stock bar) and other 3 Sichuan enterprises.

"From the beginning of design and research and development, we need to import advanced tools, through data collection and data collection of surface accessories, and data fusion to form visible data, so that we can achieve efficient and low-cost manufacturing. In the sales segment, we need to provide consumers with more attractive products that can give them a desire to consume."

Liu Changming said.

Similarly, in the fiercely competitive women's footwear industry, the CGM footwear industry also insists on its main business and continuously improves its product design and R & D capabilities.

"To do business is mainly to persist.

It is very important for enterprises to locate in the industry. For example, what shoes should be made, men's shoes or women's shoes, women's shoes must be identified at what level, and second, it depends on the cycle of the industry.

The industry is the livelihood industry, and there are opportunities for making a hundred years of business. Third, the business mode needs to change. If the pressure is still rising under the pressure of cost increase, it will not be long lasting. We must work hard in product R & D and brand upgrading.

Feng Yonggang said.

Talk about innovation

Embrace new business models

The development of e-commerce, mobile Internet and the arrival of the era of big data have brought new challenges and opportunities to traditional enterprises. How do traditional enterprises cope with this change? During the inspection, Wu Zhisong, executive vice president of Shishi green chamber of Commerce and executive director of Jiande Investment Limited, raised this question.

In this regard, Liu Changming put forward his own point of view, he said, "e-commerce is not a shock for enterprises, but new sales channels and new opportunities.

The decline of traditional enterprises' performance is not very related to the electricity supplier. The good brands and electric businesses sold by the entities sell well, the physical stores are not good, and the electricity providers are not good.

In the future commercial behavior, the diversification of channels is very important. What enterprises want to achieve is the integration of channels.

According to the introduction, Ray Tibor put forward the integration of industrialization and information 4 years ago. With the direction of "I have no people, I have new people, I am new and I change", it is required that the senior staff and employees should understand and learn new knowledge with a positive attitude.

In view of the impact brought by the big data era, the century's "Yang Tian" is thinking through the Internet, innovating the business mode, and finding a new profit growth point outside the traditional product sales mode.

"We can find new opportunities by innovating traditional industries through Internet thinking."

Xiao Kaiqiang, chairman of the century Yang Tian, said that the traditional business model is how much a commodity costs, plus some price to sell, to earn the difference.

Internet thinking is cross boundary, free and altruistic thinking.

According to the introduction, a new product "Yun Tong Tong" intelligent student ID card developed by Yang Tian is the free thinking of the Internet. The selling price of the product is 599 yuan, but 500 yuan is a deposit. After graduation, students can refund, and only 99 yuan is used for 6 years.

From the traditional business thinking, enterprises not only have no profits, but also lose money.

In fact, hundreds of thousands of students each mortgage 500 yuan to form a pool of funds, in 6 years time can bring huge reinvestment profits for enterprises.

In addition, data collected from students and parents collected by the cloud school communication software can be used as the basis for advertising push.

"It's no use making money in the traditional way. The visible goods are not profitable."

Xiao Kaiqiang said.

Thinking collision promotes innovation

In March 2012, Shishi young chamber of Commerce launched the "green business school". In the two years, the "Youth Business School" held 22 training sessions.

Sichuan's learning tour is one of the important courses of this year's "green business school". During the 4 day's exchanges, Sichuan enterprises' attempts in corporate culture construction, equity incentive and the innovative thinking adapted to the Internet age have made Shishi young entrepreneurs refreshing.

In the collision of different thinking, young entrepreneurs are looking for the system and mode that they can learn from and try.

"Diligence and diligence" should not only learn from others' experiences, but also apply them to the productive forces of enterprises.

"The fusion of different regions, different enterprises, different corporate culture and management experience will bring new inspiration to Shishi enterprises."

The viewpoint of Lu Rongbin, the Secretary of the Communist Youth League and the consultant of Shishi green chamber of Commerce, is also the starting point of the study tour in Sichuan.

There is reason to believe that stone lions young entrepreneurs who keep learning and keep practicing will create a new stone lion miracle.