Practical Skills Sharing In Late Summer 2019

In September, the weather has obviously turned cool. The clothing store has started a new hot sale in autumn. But what should we do for the summer clothing products that have not been sold? The best way to deal with it is clearance sale. However, if the clothing store clearance sale is not done well, it will not be effective. Therefore, it is necessary to master certain clothing promotion skills. Today Xiaobian will share some practical skills of the late summer clothing clearance sale for your reference.

First, clothing stores to change the season to handle goods attractive activities plan

　 1, regular new models. Although it is clothing, audience groups are also different. There are children and children's clothing. The store mainly locates the audience. Periodically push some new models to ensure that customers like new models can stop in your store to attract new customers. At the same time, it can make old customers have new choices.

For membership card, the stipulation points are required to send gifts or store clothes. This way is mainly aimed at customers who often shop in stores. It can make the customers profitable and increase the income of the store. It is good for customers and shopkeepers. The specific points are set according to the local consumption level. The average store is 1 yuan is 1 points, five hundred points or one thousand points are presented with gifts, and two thousand points can be added to the new clothing in the new store.

　 2, regular activities. Every holiday can do some activities. Some stores are written to support the new and old customers. The costumes are sold one to one, or 100 to 20. These are the points that attract consumers' attention. Some customers do not have any need, but they also want to enter the shop to see which clothes are worth buying or giving to relatives and children.

　　 3, seasonal clearance. This has always been a good way of clearing goods in the clothing industry. Spring is just beginning to handle some winter cotton clothes. For most of the customers, as long as the quality is good, the children can be fully transported and dressed in winter. The most important thing is that the price is right. As long as the winter clothing is back to the store, it can make money, and it can completely handle it. It can not only return the money, but also find no place to place the goods.

　　 4, the style is not good to sell can do special treatment. People who do business need to be active and not stubborn. For some stores that hold prices and sell badly, they end up losing money. A business minded businessman needs to rush to deal with clothes when he finds that the style is not good enough to sell or the customers are not very well appraising. In order to avoid heavy load.

　 Two, clothing season clearing skills

There are two levels of clothing change season: one is to know when and when the goods are going on; two is to know when to start handling the goods of the season. If a shopkeeper does not know how to deal with seasonal products in a timely manner, then he will not know how to change seasons in time, because this is a related link, because if the season's merchandise is not processed, he will postpone the goods of the upper and lower season with wishful thinking. (1) want to sell more products to increase the cash flow; two.

　　 The idea of changing seasons is not strong.

Clothing is divided into two parts: first, it sells seasonal books, toys, food and so on all year round. The other is underwear, jackets, sleeping bags, shoes, toiletries, straw mattress, mosquito nets and so on. If they do not have half a year's leisure, if their investment situation is not enough, if they add product backlog, it will be worse.

Clothing season change clearance skills: the weather is relatively cold in the first month, everyone is still wearing winter clothes, and only started spring and autumn clothing in February. This season, outgoing clothing is a busy season. By the end of March, the season is basically over, starting from March 10th, stopping the purchase, and promoting the outgoing clothes in the store. After twenty days, the sales promotion is basically poor. Not much.

There were more seasonal products in the beginning of April, not only summer wear, but also washing and bathing classes, swimming products, straw mattress, mosquito nets, sandals and so on. The peak season of summer products is usually over by the end of July and early August. Sales promotion will start in July, and the purchase volume will be reduced from June. The decline rate is generally around 40%. The principle of promotion is to start processing summer supplies in the hottest days.

In August, the autumn wear began, but the quantity should not be too much.

Starting in late September, the winter supplies began to handle winter products from the end of November. At the same time, we should be careful about the purchase quantity of the coats. We need a real sales basis. How many customers are there in a month? How much is the proportion of shopping jackets? Plus how much should we enter into the special situation during the Spring Festival?

Inadequate estimation of Spring Festival sales is not the main reason for backlog, because Chinese shoppers focus on shopping a few days before New Year's Eve, especially clothing.

For clothing, a few days before the Spring Festival is not the most important time, because parents are the first children, after themselves, because considering the traffic and weather conditions, generally will act ahead of time, so remind shopkeepers must pay attention to, do not think that those days many people, must have enough goods, unless the shop is usually the coat is also the key, if usually seldom make a coat, then thousands. Don't wait for a few days before the Spring Festival.

The real problem is: all stores know that goods need to be replaced promptly, and the stocks are careful. But after the real operation, they still follow the feeling, or follow their competitors. They always wait for others to go on. The customers ask questions before they start to act. If the goods are not delivered in time, the market will lose a lot.

Three, the slogan of clothing season clearing.

Hello, ladies and gentlemen, golden autumn dress dream, sincere full dress, in order to acknowledge the support and love of the vast number of consumers, now our shop women's clothing is cleared.

The clothing of our women's clothing store, our original price is several hundred yuan, the current price is only tens of yuan, as long as tens of yuan, tens of yuan, you can buy a satisfactory dress for you and your family and friends, you can see the sincere smile of family and friends for tens of yuan.

Beautiful autumn, clearance operations, clearing the land, the price of the frenzy, swept the whole city, let the storm, unprecedented, absolutely shocked, in order to sincerely return to the vast number of consumers, XX ladies welcome you to patronize!

XX women's clothing clearance process is hot, we guarantee that we XX women's clothing: there is no cheaper, only cheaper; there is no best, only better. We are really clearing up. We are really paying off. If you love her, dress her up in XX, and warm her body with your love.

Factory direct selling women's clothing is super low price processing, the pieces are exquisite, the pieces are not expensive, one does not stay, rush to finish. Retail 30 yuan 50 yuan, now only 10 yuan, 15 yuan, one does not leave, rush to finish!

The above is a few practical tips of Xiaobian's clothing sales promotion in late summer of 2019, and I hope it will help you to manage the store business.