The 3 Skills In Dress Matching, Improve The Performance By 80%!
How can clothing stores be matched to get more eye?
The most important thing in daily clothing selection and wear is collocation, and in the clothing sales, good display and matching are the most important. How can we attract more tourists on the basis of collocation? Attract customers more "eye"? Today Xiaobian teaches us how to improve the sales performance of clothing stores from the collocation and display skills of clothing.
1, guide consumers through display.
Clothing collocation should not only convey brand culture, but also provide guidance for consumers. This is the needs of consumers and the needs of brands.
The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags. And even other clothing that leads to consumption.
The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.
In the collocation of models, standing seats can be used in positions, but models themselves must be self-contained.
In the accessories and color details should also coordinate, for example, men and women wear red as a coordination element, forming the overall collocation effect.
Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.
2, atmosphere creation, emphasize narration.
In order to achieve quick matching, it is also necessary to create narrative conflict for the window. The atmosphere between the model and the model is created through clothing matching, so that the relationship between the models will not be loosened.
Describe the relationship between them in clothing, such as the echo of some accessories, the connection of a pattern, the setting of the action between models, and the sense of tacit agreement between models.
A good atmosphere can instantly bring consumers into the scene, allowing customers to imagine the appearance of their clothes while enjoying their costumes, and to attract consumers through clear pictures.
3, the overall display and clothing matching.
The way of display is closely related to sales, and a series of clothing display methods can give consumers the most intuitive collocation effect.
The overall style is harmonious and unified, and the big color blocks are scattered. It can not only facilitate consumers' choice, but also promote joint and several sales.
This is what every qualified display designer knows, but how can we quickly achieve the division of store space, clothing collocation and color distribution?
The important thing is to echo with the window.
By copying the way of clothing in the window, the store is divided into different areas, as well as different wall surfaces and different hang ups, supplemented by other replacement products that can be matched with them. A quick and simple display will be completed.
Therefore, whether we can attract more customers into the store is the first test method to do well in display and matching. Sometimes the same product is not the same, and the intuitive perception to consumers will be completely different.
Through the ingenious design of the collocation and display of the clothing store, we can convey the cultural connotation of the brand to the greatest extent to the customers. At the same time, we can fully show the beauty of the clothing, and create a comfortable shopping environment, and at the same time, we can rapidly improve the performance of the store.
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