How Does A Clothing Store Create A Service Drainage Effect?

The drainage service of customers after entering the store is very important. When customers enter the shop, what services can increase customer satisfaction, increase customer purchase conversion rate, and form service drainage effect?

　　 Fitting service, For example, the fitting room's environment is comfortable, the function is humanized, the cold and warm natural light truly reflects the complexion and the color of the clothes, and the multifaceted mirror can stereoscopic view the fitting effect. The different styles of shoes matching with different fitting can better see the overall style. For some special style effects, you can provide makeup modeling services and so on.

　　 Select services. When choosing styles, customers can provide collocation tests and system selection to help customers save time. Today, the hottest smart fitting glasses can help customers to choose more efficiently, and then choose them in the selected range or try them on, greatly improving the efficiency of customers' choice and buying, and the brand also obtains the data retention of customers.

　　 Waiting for service. To provide free WIFI, refreshments and coffee books to customers' escorts, create a relaxed consumption scenario, which will help to retain customers and increase purchase.

　　 Entertainment services, For young customers, they can provide some game interaction or other forms of interaction. After setting the discount difference, customers can get different discounts according to the depth of customer interaction. Let customers feel that they can get a few discount and get a lot of concessions, and they has the final say to participate in the business, and at the same time, increase the time of customers staying in stores, and get more opportunities to buy and sell. Instead of the preferential discount in the past, we should have the "seniority" points system so that we can get more new customers. Of course, the ultimate goal of this form is to get more new customers to transform and acquire new customers' needs and preferences data, so they can also set up specifically for new customer experience, which will not affect the purchase of old customers.

There are many ways to promote drainage transformation in store sales service. The core is to achieve several points. 1. unexpected service innovation can attract new customers. 2. personalized and reasonable services are more likely to win customers' word of mouth and buyback. 3. providing the services that customers need is more able to impress customers on unexpected purchases. 4. trustworthy services can create brand trust.

There are many experiential innovative services that have not yet been fully explored by us. In the future, there is still much room for service innovation from the perspective of emotion, individuation, experience value process, interaction, experience culture and aesthetic experience.

Service drainage is still a blue ocean stage for the apparel industry. This is also a brand new development space for brand to truly think from the perspective of managing customers.