Do These 5 Points, So That Mid Autumn Clothing Sales Promotion Performance Increased By 200%

When the Mid Autumn Festival comes, every family stores want to carry out the mid autumn festival activities to add fire to the year-end performance. So how to make your own clothing store stand out and make the sales promotion more beautiful? If you have confirmed that your store is going to have a mid autumn promotion campaign, this article must be read.

Key point: early publicity

Mid autumn promotions, the most common is to find a few people in the street to send leaflets, or around the store shouting people to do propaganda.

But now people are slightly disgusted with this way of selling, or have blocked your words since ten meters away. Therefore, in the form of publicity, we must be novel.

Vouchers or coupons are also a good form. Consumers can afford to discount their coupons, or deduct a certain amount of vouchers through the Mid Autumn Festival. But the form must be paid attention to.

Take heart 1:

For example, now enter the shop, complimentary 299 worth of hooded sweater / sports shoes.

But it needs to spend 100 yuan to buy a coupon at the same time, the coupon value is 200 yuan.

And told him that this coupon would be consumed during the three days of the Mid Autumn Festival this year, which consums 300 yuan.

　 Take heart 2:

In the early days, advertising pages should also be released.

For example, punching the publicity page and distributing it on a rose.

We should also pay more attention to the form and content of the publicity page, such as making exquisite card forms or making envelopes.

With a copycat copy, the effect is certainly better than a thin leaflet.

Key two: Day drainage

Next is the store drainage, in the decoration of the store to do some changes in line with the Mid Autumn Festival, and in the shop window display Mid Autumn Festival promotional activities notice.

Then we can set up some small games to let passers-by interact, attract people's eyes, and successfully introduce customers into the store.

Take heart 1:

Drainage activities can be set up. Anyone who enters the shop will enjoy mooncakes free of charge.

Once you have successfully stated what tastes you taste, you can enter the store to receive gifts (scarves, sunglasses, belts, etc.).

Of course, if we do small drainage games, we will make sure that the details are in place in advance. Personnel guidance and arrangement, the preparation of moon cakes and the quality of prizes must be strictly controlled and carefully prepared.

Take heart 2:

As for the online, it can be publicized by shaking, WeChat, micro-blog and other platforms.

In the case of capital adequacy, you can spend money on some net red advertisements on live platforms.

Or invite handsome European or little brother or sweet lady to stand up and give a single flower to the customers around the shop.

Key three: Process setting

Most people choose to go out on holidays, and everyone has a psychology of conformity. The more people there are, the more they want to go in. Therefore, we must be clear in the process setting.

Clothing stores can choose one to two products with better quality and price concessions, and do the main push and drainage. This clothing store can be low profit or even zero profit, because its main role is to attract consumers to come to drive the sales of other products in the store.

At the same time, you can also give away small gifts free of charge, but giving gifts is a representation. After receiving gifts, it will be the key for you to come back next time.

Take heart 1:

Set up for example: free sunglasses.

When you receive sunglasses, you must scan the WeChat code into the group. At the same time, a person sends a lottery number card and tells him to take xx points at XX on the Mid Autumn Festival, and enter the shop with a number card.

The prize is set up in the 123 prize. The prize set can be our shop's sweater, or the latest windbreaker. It can also be bags, shoes and so on.

Take heart 2:

We must try to attract people as much as possible on prizes, and we can also pull some other brand names.

For example, taking a well-known brand product as your home's raffle prizes, playing some cross-border marketing, can not only solve the problem of the singleness of prizes, but also make free publicity for them.

Then the customer can sweep the code into the group, and can also do their own clothing publicity, for the future non active spike activities to make the transition.

In this way, we can advance the customer resources information to the utmost extent.

Key four: preferential activities

In fact, all kinds of preferential activities, in the final analysis, are still a few fold. However, it is also necessary to tell customers how much discount they need to make a response time, so discount is not the most direct and most painful way to hurt customers.

For example, when publicity, shops can set up a lower group buying price, so that not only can they mobilize consumers to bring more consumers to stores, but also can drive sales of stores faster.

The most direct way is full reduction. For example, the total reduction of 500, 100, 1000, 200, two, third, half price and so on. These ways seem to be giving profits to customers, but sales will definitely rise rapidly, and finally make more money.

Take heart 1:

Because it is mid autumn festival, so you can set up to buy clothes to send moon cake activities.

For example, send 200 full moon cakes 2 cakes, 300 full moon cake gift boxes.

It is also a good idea for customers, and it can also make customers feel that the store is more humane and higher.

Take heart 2:

Moon cakes can be customized in advance, or they can be customized for packaging, and printed on their own logo.

If you can, put a small item that can represent your own characteristics in the gift box, such as a custom hairpin, a coffee cup with its own logo, a beautiful little bear and so on.

In short, the gift can best represent the characteristics or attributes of its own product, or the split of its own product, and enhance the curiosity of the whole product with the help of the gift, and stimulate the next consumption.

Key five: Take the opportunity to clear the goods

In the late summer and early autumn, the Mid Autumn Festival is just in season for summer and autumn, so if your family still has many summer stocks to deal with, it must be an opportunity to miss. As the weather gets cooler and cooler, we miss this year and wait for next year.

The most common way of dealing with this problem is to put up a discount clothing on a special shelf, so that customers can pick and choose whatever they want. This method is the simplest, but it is not the best in effect.

Take heart:

Bundled consumption:

For example, T-shirt matching for men and women, 50 yuan for two T-shirts, or two pairs for 60 yuan for men's and women's shorts.

Or T-shirts, 30 yuan, 50 yuan, two pieces, 100 yuan, 5 pieces, or a T-shirt for a sweater, and a T-shirt for men and women.

We must achieve the actual benefits of "buying more and making more money" so that customers can spend more money on more clothes on the same demand.

In this way, the joint rate can be increased easily and the inventory will be emptied.

The above is for everyone to sort out the Mid Autumn Festival sales promotion plan, activities do well, three days can earn enough to earn three months ago.

So I can only help you get here. How to achieve it depends on your intention to design it and go all the way to it.

Of course, experienced small partners must understand that the above activities are also applicable to any other promotional programs. So bless everyone who works hard to make clothes. They can perform extraordinary activities in every promotional activity and double their performance.