Zara Hongkong Stores Closed On The Day Of The Opposition "Strike". Why?
In September 2nd, some extremist forces in Hongkong encouraged the so-called "three strikes" for strikes, strikes and strikes. They tried to create momentum, but there were not many respondents, many of whom were "three strikes". September 2nd is the opening day of the new semester of the Hongkong school. This reporter interviewed the middle school students who had just finished school in the streets of Hongkong. They went shopping in normal convenience stores, went to restaurants, took taxis and went to the airport by plane. Our personal experience was that the start of "three strikes" was weak and the actual influence scope was very limited.
However, people noticed that the chain fashion brand Zara was not opened in some stores in Hongkong on the same day. The notice posted just indicated that the 2 day was suspended for one day, without explaining the reason. When questioned, Zara only confirmed that there were indeed some Zara stores in Hongkong that closed the door on the same day, and there was no explanation for the first time.
Why does Zara store in Hongkong for such a sensitive time? There is a reason for public opinion to question this. Zara has not taken any action to eliminate this challenge quickly. It has objectively formed a certain echo that the "three strikes" forces expect. The performance of Zara is a non cooperative attitude with the collective efforts of Hongkong's anti social chaos. It is also not a direction with the expectation of Hongkong in mainland China to restore order.
Zara has become a global brand. Its stability and prosperity all over the world have supported its development. It has gained a lot from Hongkong and Mainland China these years, enjoying equally the dividends of this country's peace and progress. At present, the turmoil in Hongkong threatens the fundamental interests of the vast majority of Hongkong people, and also causes trouble to the mainland of China. Zara's efforts to respond to the turmoil in Hongkong in good faith are its due performance. It should not send a suspicious signal in this regard.
However, Zara's performance is disappointing. Admittedly, when political disputes are sharpened, big companies sometimes face double pressure. But this is not the reason why Zara closed stores in Hongkong on Monday. Hongkong has so many international brands and so many chain stores. Zara is the first internationally renowned brand to be found to cater for the "three strikes". No matter what the reason is, it has made a very negative demonstration objectively.
People can not help but make such an analysis: the management of Zara Hongkong company or at least some of its stores has the subjective desire to echo the "three strikes". Even they are willing to show a special limelight with related factors. They probably think that it is worthwhile to bear some brand risks.
The headquarters of Zara in Spain are operating globally, and the political disputes away from the operating areas are the principles they should have. In the current political situation in Hongkong, what is far away from politics? In coordination with normal operation of most businessmen, the latter will obviously lead to more political interpretation compared with leading businesses. It is more likely to be seen as damaging to the principles of business and business and to play a role in the political field that it should not be involved in.
Zara has been strongly dissatisfied with netizens in mainland China since it was injected into the "state" in Hong Kong and Macao last year. This time it is easy for people to associate these two events. And if the last thing is "Omissions", Monday's partial closure of Zara stores can only be regarded as deliberate.
Zara needs to make a solemn explanation and correct its own practice, giving a serious account to the citizens of Hongkong patriotic and loving Hong Kong and the general public in the mainland. Today, Hongkong has gathered a lot of attention from the whole Chinese society, and the public will not accept the performance of Zara stores in Hongkong. Zara should not make serious misjudgments.
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