China Textile City International Fabric Procurement Center To Build "Stall Economy" PLUS Version
Recently, the word "stall economy" has attracted people's attention.
The stall economy has always been a marginal economy of the city. Recently, the central government set the tone: Legalization of "stall", occupying road management, road market, mobile traders, no longer listed as civilized city assessment and assessment content.
Li Keqiang, premier of the State Council, also inspects in Yantai, Shandong, saying that the stall economy and the small shop economy are important sources of employment. It is the fireworks of the world. It is the same as "tall and big", and is the vitality of China.
Against this background, the topic of "stall economy" has surged rapidly.
Once, due to traffic congestion, affecting the appearance of the city, noise nuisance, environmental pollution, road management and other factors, resulting in the "stall" two words, many people have the mentality of exclusion. Now, because of the huge impact of the epidemic on the real economy, the "stall economy" as a new driving force for economic recovery is back.
The "stall economy" has three unique advantages, such as low entrepreneurial threshold, low failure risk and low commodity prices, which has greatly satisfied the life, consumption and even employment needs of different groups. It has injected strong impetus to the real economy in the post epidemic era.
So how can we let small "stalls" benefit the people's livelihood? Recently, reporters visited China Textile City International fabric procurement center on the third floor of the new discoveries and new insights.
It is understood that China Textile City International fabric procurement center is a wholly state-owned market of China Light Textile City, located in the core area of China Textile City business district. It is one of the most advanced market complexes of China Textile City Cluster facilities. One to two floor is the textile fabric area, mainly including wool textile, cloth, knitted, shirt cloth and other fashion fabrics; the third floor is the textile retail area, and also has clothing design and home textile Custom Stores; the four level is the exclusive area of foreign trade enterprises.
According to Xu Xiuyun, director of the international textile purchasing center of China Textile City, the "stall economy" advocated recently is a powerful move to stimulate the economy, promote consumption and expand domestic demand. Its main force is made up of small and micro businesses and individual business households. But if we want to rationalize and sustain the development of the "stall economy", we need to change these main forces from "temporary" to "long-term". At this point, the market has turned "ideal" into "reality". At present, the textile retail area on the third floor of the international textile purchasing center of China Textile City is a new form of development derived from the concept of "stall economy".
Following Xu Xiuyun's guidance, the reporter came to the textile retail area on the third floor of the market. Although it was morning time, there was an endless stream of people coming and going. Xu Xiuyun told reporters on the walk that the China Textile City's international fabric procurement center was the predecessor of China's Textile City West market, mainly engaged in denim fabrics, trousers and stock fabrics, and had more than 1000 merchants. It is a truly "landmark of abundant supply and merchants gathering". In the early days, the third floor of the western market was also mainly based on the retail of textiles. At that time, the government guided them to enter the market to solve the problem of "employment" for laid-off workers. Then, the market went to market for these operators, and then developed a small-scale textile retail market with initial scale.
"The business forms you see now are still" authentic ". Xu Xiuyun continued. In order to meet the development goals of the "international textile capital" in the new era, the China Light Textile City West market began to upgrade in 2013, and moved towards "open, fashion, intelligence and high-end" evolution. In March this year, China Textile City International fabric procurement center (formerly China Light Textile City West Market) ushered in the new era of Phoenix Nirvana during the epidemic. Although the market was set up after the grand opening of the market, it took the "high quality and professional" as its location. But considering the survival space of the traditional mode, the market relaxed its access, and with the original reduction, it retained the original commercial feature with distinctive features, and opened up a new business area for the retail group of textile products.
Xu Xiuyun also mentioned to reporters: "after the demolition of the market, the retailers of textile retail have gone to other markets such as Dongmen market, Hangzhou Tower and so on. However, after the upgrading and transformation of the market, the old merchants came to hear the news and actively entered the investment stage. According to Xu Xiuyun, he did not plan to open up a textile retail area, but instead divided it into a fabric retail area and a clothing and home textile customization area. But after thorough understanding, Xu Xiuyun dispelled the idea and made a "new world" of textile retail for the old merchants in the form of "letting nature take its course".
Into the third floor of a district of "Hui Ying cloth", the eyes are different colors, patterns of diverse silk fabrics. "How's business in the near future?" After entering the door, Xu Xiuyun asked the landlady as usual to understand the latest business situation. Knowing that business was good, he added: "like you, you need to expand the store and brand." Miu Huiying, the landlady, responded with laughter. Next year, there are 3-4 business shops to be considered. Subsequently, Xu Xiuyun said that the market will pay attention to the rental situation of the business area in the adjacent area, and will inform the new investment plan ahead of schedule.
Xu Xiuyun came to the third floor of a district of "Ying Hong clothing", this is a clothing custom shop. The boss, Wang Ying Hong, learned of Xu's intentions and immediately put down his work. He said, "it's getting hot now. Business is getting better. The order for the next order is about ten days." Xu Xiuyun said that clothing customization is a characteristic industry, and there will be more room for future development. In this regard, the landlady is also very recognized, she said, this line has been ten years, passenger source has been growing in the form of fission. In addition to understanding the business situation, Xu Xiuyun also said that if he had problems in operation, he could come to him to communicate with him anytime.
According to Xu Xiuyun, at present, the number of textile retailers in the third floor of the international fabric purchasing center of China Textile City has reached 70%, mainly based on multi category clothing fabrics, home textile fabrics and textile accessories, and the majority of current customers are old customers who relocate merchants.
"Color piano custom" is located on the third floor of a district, and two adjacent shops are covered with fancy, colorful high-end silk fabrics. According to Huang Caiqin, the owner of the shop, most of the shops are custom made ready-made garments, and some customers have already placed the order before they get them. The rest is some clothes for customers to choose from. "Her skill is very good, I often ask her to make clothes, sometimes the size of clothes bought is wrong, I will come to her to change." From an old customer account in the store, the reporter learned that this clothing custom shop with a history of more than thirty years has already had a certain reputation in the industry, and many customers are attracted by it.
In the market, clothing customization is also quite different. The "smart tailor" on the third floor of the four district is different from the previous one. Huang Xinlan, a landlady, told reporters that her customers mainly focused on younger consumer groups. Therefore, in the selection and design, more attention should be paid to the trend of fashion. Most of the customers who come to the store are more interested in the fashion effect. "I will design customers' fashion and dress effects according to their hair styles, skin color, shape, temperament and occupation, and wear occasions, and give pertinent suggestions and suggestions." Added the boss.
On the third floor, the reporters found that most of them were fabric shops. Walking into the four area of the third floor, "Ying Ying bu", all kinds of printed fabrics are dazzling. According to Yu Liying, the landlady, "we are mainly in high-end fabrics such as satin, cotton, silk, acetic acid and so on. There are about more than 1000 patterns in the two shops." In the interview, the reporters found that old customers came to the door from time to time. According to the landlady, she has been doing this business for 25 years, and the main source of tourists is Shaoxing and surrounding cities.
Located in the four area of the third floor, the "sister cloth" is also dominated by high-end fabrics. Hu Linglin, the boss, told reporters that in recent years, the two fabrics of silk and ramie sell the best. As the season is changing season, there are so many old customers who choose materials. The business situation has basically recovered to the pre epidemic situation.
Apart from fabric and accessories, garment customization is also essential. Located in the four area of the third floor, the "fatty accessories", there are two adjacent stores, the textile accessories are placed in full, buttons, zippers, elastic belts, cotton lines, lace, buttons, sewing machine accessories...... There are many varieties and everything. Li Wei, the boss, told reporters: "our textile accessories do not dare to say the most complete, but absolutely rich. There are hundreds of varieties of light buttons in my shop. Before the boss had finished speaking, Wei Lijun, the boss, showed various buttons to reporters. She said that the samples were ready to meet different customers such as retail, wholesale, and so on.
Home textile customization is also a major feature of the third floor textile retail area. Located in the four area of the third floor, "cou Li home textile", the main high-grade Satin cashmere, long staple cotton, soft satin, velvet satin, high grade cotton and other high-grade bedding. He Yanxiang, the boss, told reporters that after the early layoffs, he began to make a home textile custom in the western market by chance. I sincerely appreciate the support of the government and the market, because there has been a sense of belonging here.
After a number of visits to the retail sector, the reporter found that the third floor of the business system seems to be mainly customized retail, but in fact quite potential. When it comes to "pulling cloth to make clothes", many people immediately think of the textile retail area on the third floor of the international fabric purchasing center of China Textile City. It can be seen that this has already formed an inherent business circle, which has effectively promoted the recovery of the popularity and the recovery of the market.
Xu Xiuyun said that whether the business mode or operating system, the market's textile retail area and the "stall economy" are similar in general. The market economy has not yet become a new round of draught, and the market is aiming at the new growth point of the economy. It takes the lead in optimizing the business environment, reasonably laying out the layout of the business, creating a good business environment for the merchants, improving the efficiency of the market service, and guiding the individual operators to grow and develop to the new market main body, so as to further promote the prosperity of the market.
China Textile City's international fabric procurement center, guided by demand and guided by innovation, is actively expanding the nurture space for private small and micro enterprises. At the same time, it will give full play to the advantages of the market mechanism, stimulate the vitality of the market players, and strive to optimize the business environment, providing a strong support for the rationalization, standardization and sustainable development of the "stall economy", so that the market version of "stall economy" can be upgraded. And take the lead!
(Wen / Zhang Yan photo / Xie Cong co ordinate / Sun Yifang)
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