Jiangsu, Zhejiang, Henan, Hebei And Shandong. Friends Come From Afar To Gather YOHOOD!
The end of the second day of YOHOOD, in the warm YOHOOD scene, in addition to playing enough booth, there is still a long way to get together a good friend.
The YOHOOD Carnival Day 2, which is popular throughout the city, was pleasantly surprised by ToFi, who had been squatting for two days at the scene. In addition to the fashionable fashion of fashion day, there are still many friends who love to participate in YOHOOD from the outside world because they love the fashion culture.
Here, the difference is only the birthplace or territory of the people, and the same is that everyone crossed the border line of Shanghai and met at YOHOOD.
With friends coming from afar, what kind of magic can YOHOOD bring us together to make you come all the way from all over the place? Let's listen to what they say.
Fat tiger: /21 years old / student in Shijiazhuang
YOHOOD for the first time.
Four years ago, when I was in a high school in a small county, I wore an Adidas, Nike, which was the latest fashion. In a small bookstore, I found a 2013 YOHO! Trend, because it was an old magazine, and the boss sold it to me for 5 yuan. I went back to that magazine, YOHO! It can be my enlightenment. At that time, I saw that the old magazines in 2013 looked very special, and the clothes could still be worn like that. There were so many designs and colorful clothing brands. Besides clothes, there were all kinds of things that were not accepted by our small town, such as tidal current toys, daily necessities and so on.
I took that magazine to the bookstore on the second day, so that my boss could help me get a book every month. After that, I learned YOHOOD in a magazine. At that time, I especially wanted to go to Shanghai. I wanted to feel the overall atmosphere of YOHOOD, or if I had the luck, I could meet with the tide leaders. At that time, the poor high school students did not have the money to go to Shanghai. Then they went to university, and they were close to Shanghai. But they missed everything because of all kinds of things. So this year is the first time I have come to YOHOOD that I have always wanted to come, but it is a dream of high school youth.
This year, YOHOOD attracts me first, VANS area. VANS is one of my favorite brands. The older players are pretty cool, and the DIY area is more personal.
There is also the 1997 post office of the national tide gathering area. It feels very unique in the shop style. Other brands try hard to create an avant-garde style on the lighting and sound effects. The post office has a sense of returning to nature. Wooden tables, Chinese simple style, and a bunch of blue stained ornaments, it is easy for people to grasp the tonality and design concept of the brand, I think it is a very real intention.
No matter what dressing style I think of YOHOOD, I can find my own world in YOHOOD, or find the same thing, let the trend become a unique attitude rather than a style of follow suit, so that the expression of dress design can be more free and more meaningful rather than parrot. YOHOOD becomes the best catalyst for the expression of these ideas and attitudes. It is the best trend in my mind.
Hong: /22 years old / graduate student in Zhoushan
In fact, YOHOOD has been paying attention to it for many years, but it failed to punch cards for various reasons. This year is the 10th anniversary establishment of Lao Lin's SMG. The initial purchase of tickets is really because we hope to have the opportunity to stay with YOHOOD, JJ. So we wear T specially, and at the end of the day, we may not really encounter the "right time point".
Um... What attracts me most is that SMG has 10th Anniversary Limited Tee this year and is produced on the spot. There is also a chance to get the JJ Autographed special issue. The girl really wants to have it! There are lots of interest brands, VANS, Jack&Jones, Stayreal and so on. There are also Haruki's peripheral and super love kaws peripherals. Walking in the exhibition hall feels that the design sense is very strong, can participate in many brand interaction to receive the welfare, is very interesting.
The imagined YOHOOD is the site of the big meeting of netizens in the tidal current circle. Whether it is fashion, art, or food, it is a presentation of the style of young pop culture. Although I see many tweets titles, YOHOOD defines the trend of China, but I always feel that the trend is not defined. It has no boundaries. It is a trend and an attitude. This is what YOHOOD wants to convey.
Finally, although this YOHOOD trip is really a great pity (not seeing JJ himself!) But it is also a feeling of a carnival, and I wish SMG 10th anniversary happiness.
IDLER Xu, Nan Nan: Huangshan City /18 years old / student
IDLER Xu: for the first time to YOHOOD
Because the friends of the tide collecting shop mentioned this exhibition, they usually sold some tide cards at the usual time, and looked at a few more interested brands, and my brother and I came to have a look.
This year's national tide brands do not seem to have been more than last year, but the venue design of YOHOOD's exhibition and some brand activities are very interesting, some are customs clearance mode, some are playing games, snacks are also many, and the content is very rich.
Let these interested friends can see the brand they like and want to know in the same place. It also plays a promotional role in the brand. Just like the app, the content of YOHOOD's exhibition is still very rich. Many of the red nets that we participate in will be found in many new, unknown multi-element designs and clothes of different styles.
South South: for the first time to YOHOOD
Because my sister wanted to come to this exhibition, I learned that there was a net red in my promotional film, maybe I could meet it, and then I looked at the Internet. I felt that YOHOOD's layout was pretty good, so I came to see it with my sister.
Many brands come from YOHOOD, and the plates are quite clear. There are many styles, and many styles of clothes. Many people come to participate in the exhibition. Many of them are beautiful. The scenery inside the exhibition is pretty good. Almost every brand has small gifts.
By the way, I took a picture with my own blogger.
Volume Wei: /21 years old / student in Wuxi
The third time is YOHOOD.
YOHOOD is a platform for me to constantly discover new trends and draw inspiration. There are many strange people here, which make me feel not so lonely (for a polytechnic man). I hope that YOHOOD will get better and better, attract some Chinese independent designers' single product clothing, and hope that all of you can come to YOHOOD and let your family know the impact of fashion culture on our young people. I love YOHOOD, YOHOOD NB!!
Fu Zenan: /19 years old / fashion designer of Hangzhou
Let's take a look at YOHOOD with our classmates.
YOHO! App is what I started with in senior two. YOHOOD is what I learned recently, because I also like tide cards very much, so I would like to come to know about it.
Doko: Hangzhou /26 years old / Fashion Designer
To see new things in YOHOOD. In this year's YOHOOD, all kinds of art installations, artists, and tides attract me.
The YOHOOD in mind is a collection of tidal waves. There are many new and interesting things.
Dadong: Wenzhou /25 years old / new media operation
The second time is YOHOOD.
YOHOOD is not only a collection of fashion brands at home and abroad, but also the most exciting and interactive works of art.
One of the things that attracted me was the Dazed magazine launched by Dazed and YOHO! The two is coolrain LABO x NOWRE joint rabbiTTrooper doll. The three is the new ICON series launched by The North Face in YOHOOD this year.
The YOHOOD in my mind is not only a collection of all the top brands in the world, but also art exhibitions and installation art. We can have more exchanges, share single products and collocation.
Green onion: Heze /23 years old / model
Because of the brand invitation to YOHOOD, Dazed booth is the most attractive part of YOHOOD this year.
This is a great collection of fashion brands. It's worth visiting. There are many gifts to be collected.
Ran: /23 years old / model in Jinhua
YOHOOD has brand I have always been concerned about, and I can understand many fashion trends, and many good clothes. So it's a good experience.
Post Soviet youth: /18 years old / student in Hangzhou
I came here because my friend came to pick me up. The air-conditioner in the stadium is cool and the exhibition hall is quite rich. Here, you can wear the clothes you want to wear, and no one can tell you how to do it.
Fish head: Wuhan /24 years old / new media operation
Because every year there will be many interesting booths for YOHOOD, and many friends will gather in Shanghai during this period.
This year, what attracts me most is Dazed's booth and good gift! Ha ha ha ha ha ha ha! Therefore, tide, youth and positive energy are YOHOOD.
Cattle: /26/ designer of Jiaozuo
Likes the tidal current thing, therefore came YOHOOD.
YOHOOD has a wealth of surrounding gifts and activities, and a joint release! This is also a tidal wave brand concentration camp. It is a typical representative trend exhibition in China. It is also an activity to show your personality and get to know the same hobby partners.
Pear boy: /20 years old / student in Hangzhou
Here, we pay more attention to everyone's wear. Every time we come, we can get all kinds of interesting things.
Every time I come to see VANS and some of the bigger brands, the tide will also be concerned. The fashion designers will pay more attention to the trend of fashion development.
I hope that more stars and bloggers can be invited to play in the future, and then the big brand exhibitors like A-COLD-WALL* invite more.
Enol: /18 years old / student in Hangzhou
It's almost 4 years to buy a magazine. When I read magazines, I always wanted to come. Every time this time, I had to start school. This time I must come!
The exhibition hall is bigger, and the favorite up is coming. Then I collaborate with the artist Daniel.
I really like the content in YOHO magazine, which is a key to my understanding of this circle. It is also because of YOHOOD that I understand this culture, and it is also a variety of introduction in YOHOOD, which makes me like fashion design.
Source: _OHOGIRL
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