How Can A Women's Wear Shop Guide Customers To Shop?

The clothing industry is the choice industry for many entrepreneurs to start shop. Although the market competition pressure of clothing industry is great, the profit of the garment industry is still very considerable. So how can a shopper run a shopping guide for the investors who want to join the women's clothing store?

1, prove the actual situation.

When customers come to the exhibition hall, we should have a clear understanding: he is a real purchaser, but he has not decided which product to buy. Otherwise, how can he ask about the differences between different products? As long as he has not yet bought, we hope to turn him into our products. What you need to do first is to prove his true and false reality: has he ever known competitive products?

Don't talk nonsense before you have proved the customer's true and false, and don't jump to conclusions. If he knows more about competitive products than you do, you should further understand why he is so familiar with competing products because he wants to buy, or there are other reasons.

　　 2. Understand customers' preferences and motivations.

What are the customers' views on competing products? Which one do they prefer between us and competing products? If he doesn't like competing products, what are the reasons? Customers' answers to these two questions are very important.

It is very likely to offend him if he does not understand the preferences of customers. This is just like a girl who is secretly in love with another boy. Suddenly, one day, she came running to ask you how you felt about that boy. You must not make hasty comments. If you say good words, she is in the middle of her heart. She will thank you very much in your heart. If you speak him out of nothing, then you will not have any good fruit to eat.

Therefore, when a customer asks you for your opinion on another product, you should first know what his position is and whether he likes competing products. If you don't like it, then ask him why he doesn't like it. If you like it, ask him why he likes it, then ask again, since you like it, why didn't you buy it?

Second, if customers like competing products, but they do not buy them, they will go to your store again. What is the motivation for doing this? You have to dig deeper to find the real touches to persuade him to buy.

By digging deep, you may find that although he prefers competing products, the salesperson who is likely to compete in the process of communication does not fully respect his wishes, or the service is not warm enough, or there is no spot, or the price does not meet expectations, or a certain aspect of the product gives him some misgivings. Only by excavating these information from customers can you meet your real needs and win orders.

　　 3, cater for customers' opinions, and then guide them.

People are naturally more partial and trusting of what they are familiar with. For example, a baby who is less than 3 months old is a mother who is most familiar with. When he is changed, he will cry with anxiety. In the same mind, what is he familiar with in his client's mind? No doubt it is the principle he adhered to for a long time, what he said or what he said about things. If he comes to the shop to see the product, will he have his own opinion? There must be. Is he very eager to get approval from others when he speaks his mind? If not, is it necessary for him to speak out? A clever salesperson does not need to speak ill of his opponent before he can attack the other side. As long as your customers tell you why they did not buy the product, then you can try to guide him to tell the other side's shortcomings and then express your approval.

For example, you can ask customers: "since you like the X brand of paint so much, do you have the convenience to tell me why I didn't buy it?"

Customers may say, "in fact, it is not that the paint of X brand is not good, just because the salesperson of their shop is not well served, and has repeatedly stressed that there is no spot, so I will wait for 3 months, and there is no price concession at all.

When customers say these reasons, you just have to identify with them, and then repeat, "yes, you are right. Just last week, I also received a customer, also from the X brand paint shop, but also liked the X brand of the paint, and later did not buy it, and finally bought paint from us.

On the other hand, salesmen should guide customers to experience their products and prove that what they say is true.

All you have to do is try to guide and let the customer tell you that he can't get enough satisfaction in competing products. As long as he speaks out, that is the opponent's dissatisfaction with the customer, and the biggest weakness of his opponent. It is also the place where customers want to be satisfied in your store. To satisfy him, give another example to prove that his choice is wise. This is the key to win the battle and win the customers.