The Customer Said, "This Dress Is Too Rough For ""; How Should Clothing Guide Be Handled?
In the process of terminal clothing sales, salesmen often recommend a garment to customers. Customers look at it and say, "your clothes are too rough, or are they brand goods? Let's see, there are so many threads!"
How many clothing sales can be properly and easily resolved when customers throw questions?
Wrong coping
Clothing Salesperson: "it's nothing serious. If you sincerely want it, I'll deal with it now."
Diagnosis: This is equivalent to indirectly recognizing the customer's point of view. If the customer is a perfectionist, or is fastidious about buying clothes, even if the clothing salesmen deal with the defects of the clothes, the customers will not necessarily want them, and the distrust and distrust generated by the customers will not be eliminated.
Coping strategies
No matter how small the terminal is, any detail may affect the success or failure of sales.
When customers find some slight flaws in clothes, they will not only affect their mood of shopping, but also reduce the image of brands in a certain extent.
Moreover, some customers often have the magnifying glass effect when choosing clothes. Once they find flaws in some details, it is easy to think that the whole dress may have serious quality problems. Therefore, when the customer disagrees with the details of clothes, the salesperson must be careful and careful.
Clothing salesmen should first express sincere thanks to the customers' opinions, change the role of the customer's rudder from the critics and the buyers to the advisers and friends, and then acknowledge the mistakes and negligence of the customers, so that the customers can feel your sincerity and win the understanding and trust of the customers.
At the same time, we should quickly shift the focus of the topic to changing clothes for customers and guiding customers to try and wear clothes.
Correct response
Customer: "are your clothes too rough, or brand goods? Let's see, there are so many threads!"
Clothing Salesperson: "Sir, I am very sorry. Because of negligence in our work, we did not find this detail in shipment. This is my fault. I am sorry to trouble you. I will give this case to the storehouse and the manufacturer immediately, so that they can come up with a solution as soon as possible and resolutely put an end to such problems. Thank you for telling me this.
Strategy: first, we should express our sincere apologies to customers and take their reasons back to ourselves. We also promise to solve customer's problems as soon as possible so as to eliminate customer's trust crisis.
Customer: "uh"
Clothing Salesperson: "Sir, we also have several clothes that are suitable for you. You can try them on to see the effect. Come here, please. "
Strategy: transfer customers' attention by recommending other clothes for customers, and guide customers to try them on.
Customer: "how do you make your clothes so rough, or brand goods? You see, there are so many threads!"
Clothing Salesperson: "Oh, thank you very much for telling me this situation. I will immediately reflect the situation of the company leaders, and deal with the problem clothes as soon as possible. Thank you very much!"
Strategy: first, thank the customers for their comments, and promise to deal with the customers' questions as soon as possible so as to win customers' goodwill and trust.
Customer: "no problem. You're welcome."
Clothing Salesperson: "then please wait a moment, I will go to the storeroom to change a thread for you to trim it. Please bother to try it again. Do you think so?"
Strategy: politely ask customers to change questions.
The real terminal sales process may encounter more and more difficult problems. Only by constantly learning and improving the level of business can we achieve the ultimate goal of doubling the performance. If it feels useful, remember to share it with your little partner.
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