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    Another Look At Costumes, Birds And Birds Declared Bankruptcy Bankruptcy, Double Growth In Revenue

    2019/9/2 17:16:00 0

    Bird Of Wealth

    The autumn wind blows and takes away some summer heat. With the launch of the new products of the major brands, the clothing industry is still dynamic. What are the major events in the clothing industry last week?

      Major events in China: August 26~9 1

    The reorganization plan was rejected by the court.

    In the evening of August 26th, the bird announced that the company received the announcement and civil ruling of the Quanzhou intermediate people's Court on August 24th. It ruled that the Limited by Share Ltd administrator would reject the application for approval of the draft reorganization plan and terminate the Limited by Share Ltd reorganization process, declaring the bankruptcy of fortune bird Limited by Share Ltd.

    In addition, in August 12th, fortune bird announced that in August 9th, the stock exchange sent a letter to the company to inform the company that the final listing date of the company's shares was August 23rd, and the listing status of shares was cancelled at 9 August 26th. And in the previous July 31st, the birds also issued a notice that the company is in bankruptcy reorganization, according to the progress of the reorganization of bankruptcy reorganization plan.

       Zhongfu said: Many of the consumers said they had two pairs of rich and expensive leather shoes at home. For the past generation of "shoe king", once rich birds have their glorious years. In the fast changing market, although the shoe market still has enormous potential, it is the key for enterprises to keep pace with the development of the market. We feel sorry for the rich birds coming to the present stage. It also sounded the alarm for many old clothing enterprises.

      Smith Barney clothing announced earnings: revenue in the first half of 2 billion 699 million

    On August 26th, American bond clothing announced its 2019 first half financial results. The bulletin showed that the revenue in the reporting period was 2 billion 699 million yuan, down 31.47% compared with the same period last year. The net profit attributable to shareholders of listed companies was -1.38 billion yuan, down 359.61% from the same period last year; the basic earnings per share were -0.05 yuan, compared with 0.02 yuan in the same period last year.

       Zhongfu said: Once known to all, Metersbonwe was once a weathervane worn by young people, but now Metersbonwe's performance has slipped. Metersbonwe, which had never been on the right track, was left out by the market because it could not meet the needs of urban youth. But now Metersbonwe has begun to focus on the issue of cargo management and so on. Whether the follow-up development is effective still needs further verification.

      Jiangnan Buyi 2019 financial year performance is high, multi brand portfolio tested.

    In August 27th, Jiangnan cloth Clothing Co., Ltd. (hereinafter referred to as "Jiangnan Buyi", stock code: 3306) disclosed the 2019 fiscal year results announcement as of June 2019 thirty, and achieved double-digit growth in revenue and net profit. During the period, the total revenue reached 3 billion 358 million yuan, up 17.3% compared with the same period last year. Net profit was 485 million yuan, an increase of 18.1% over the same period last year.

      Zhongfu said: The brand side explanation is that the increase in revenue is mainly based on the expansion of the retail network, the rapid development of e-commerce business and new business. In recent years, the brand of Jiangnan cloth clothing has made good progress in the market. Following the development of the market and expanding the development of multi-channel, this is undoubtedly the development of Jiangnan Buyi brand. To be able to achieve excellent results in performance is the proof of the correctness of brand strategy.

      Core drive strong release Anta sports first half net profit growth of 27.7%

    26, the semi annual report released by Anta sports revealed that in the first half of the year, the company achieved operating income of 14 billion 811 million yuan, an increase of 40.3% over the same period last year, and realized a net profit of 2 billion 483 million yuan, an increase of 27.7% over the same period last year. The company's FILA brand grew strongly, becoming the biggest highlight of Anta sports semi annual report, and the core driving force of the company's performance continued to grow.

       Zhongfu said: Under the outstanding financial results, we can not do without the efforts of the big brands. Among them, the performance of FILA is particularly outstanding. In recent years, FILA has become an important driving force for Anta's sports performance growth. As a brand that embraces the young fashion sports market, FILA has been adjusted by product design, sales channels, supply chain and marketing. It has been recognized by the market and has become a powerful driving force for Anta.

      Multi brand strategy shows remarkable results:

    In the evening of August 27th, 603808 released semi annual report in 2019. The company achieved an operating income of about 1 billion 266 million yuan, an increase of 17.09% over the same period last year, and realized net profit of about 190 million yuan, an increase of 17.90% over the same period last year. Revenue and net profit have achieved double-digit growth. Under the current consumer market environment, the performance is over expected.

       Zhongfu said: In recent years, he has been committed to multi brand strategy. In the increasingly turbulent economy, the development of multi brand strategy is undoubtedly very wise. And the excellent results in this financial report affirmed the brand strategy.

      International events: August 26~9 1

    Forever 21 faces bankruptcy fast fashion is crumbling

    Forever 21 Inc. is preparing for potential bankruptcy protection applications, because the cash flow of this fashion retailer is reduced and turnover options are reduced, according to people familiar with the matter.

    The company has negotiated additional financing and has worked with a consultancy team to help restructure its debt, but negotiations with potential creditors have so far stalled. According to people familiar with the matter, the focus has shifted to ensure that a potential debtor holds loans for bankrupt assets to enable the company to enter bankruptcy protection, but there is still a last minute agreement to avoid entering some of the court proceedings.

      Zhongfu said: In recent years, the fast fashion industry has been ups and downs. Forever 21, which has gone downhill all the way from last year, is now at the end of the battle. With the change of consumption pattern, fast fashion wants to win a place in the market, and it is most important to catch the eyes of consumers. Forever 21's physical stores have closed shop in recent years. If its performance has been kept for a long time without improvement, it will eventually go bankrupt.

      Tiffany, which has fallen into a low performance, began to play a role in the men's jewelry market.

    In August 26th, reporters learned that Tiffany plans to launch the first men's jewelry series in October this year. Industry analysts believe that the introduction of men's jewelry is an important step for Tiffany to expand customer groups.

    With the rise of the jewellery market, luxury brands such as LV, Gucci, Hermes and so on have already targeted this market and launched brand name jewelry for men. Tiffany is involved in jewelry for men. In addition to facing the existing market competition, consumers are not buying it.

      Zhongfu said: Now is the rise of a women's economy. Most brands are seeking new development in the female industry. But Tiffany has opened up a new path to create the development of men's wear jewelry industry. This new change is a good direction, no matter from the consumer highlights or after the expansion of customer groups.

    Boycott Du Gabbana is losing the first tier of luxury brands.

    In August 30th, Italy fashion brand dujibana released its results. The report shows that by the end of March this year, the total revenue of dujibana in the fiscal year increased by 4.9% to 1 billion 380 million euros, but the Asia Pacific market share, including China, decreased from 25% in the previous year to 22%.

    It is noteworthy that the brand was forced to cancel the Shanghai show last year because of the "insult to China Incident" and was strongly condemned and boycotted by Chinese consumers. Dujibana expects sales of its brand in the Chinese market will continue to decline in the 2020 fiscal year, which means that Du Jia's image in Chinese consumers is still hard to reverse.

      Zhongfu said: After last year's spectacular insult to China, dujiaba was not only forced to cancel the Shanghai show, but also did not get redemption in this year's performance. There is no doubt that Chinese consumers have long been one of the most important forces in the luxury consumer market. Moreover, D&G has been in a worrying position in the luxury market in recent years, and it is gradually losing its status as the first tier of luxury brands in the world.

      Even 12 stores, why do QQ run faster in China?

    The clothing store is open in China's newly opened 12 stores. At present, there are about 700 stores in the mainland. In recent years, international fast fashion brands such as Forever 21 and Newlook have withdrawn from the Chinese market. Why does UNIQLO of Japan's fast marketing group do the opposite thing and expand in the Chinese market?

    In August 16th, UNIQLO opened 11 stores in Beijing and Tianjin. In August 18th, Harbin Vientiane store opened. In the new store of Beijing UNIQLO, the reporter interviewed several consumers randomly. They said that the discount of new stores was bigger. Besides the clothing discount, UNIQLO WeChat fans and coupons could be used.

       Zhongfu said: In the turbulent fashion of fast fashion industry, UNIQLO is in the opposite direction. The continuous opening of stores in the Chinese market seems to be a merger of the fast fashion brands that have withdrawn from the Chinese market. It is precisely because of its accurate shop strategy and brand positioning, marketing and other factors that led to the strong development of UNIQLO in China. The strong momentum of UNIQLO will continue to grow in the market and depends on whether consumers will buy it.

    Source: Chinese clothing network: Li Yuanyuan

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