7-Eleven Rapid Expansion Of Xi'an Chain Convenience Industry Shuffling Tide Will Come.

According to the China convenience store development report released by China Chain Store Association in 2019, the number of convenience stores in China reached 12.2 in 2018, an increase of 14% over the same period last year, and the growth rate of convenience stores in Xi'an in 2018 was 25%, ranking the national champion.

In February 2019, the Xi'an municipal government issued the Xi'an action plan to vigorously promote the innovative development of convenience stores. According to the plan, by the end of 2020, there will be no less than 3000 brands of chain stores in Xi'an, which has stimulated many chain convenience brands. From last year's intention to enter Xi'an's 7-ELEVEn, this time, we finally met with you.

7-ELEVEn the opening of Xi'an's horse race enclosure

In August 22nd, 7-ELEVEn Shaanxi's first store opened in Xi'an. Its first day sales exceeded 390 thousand. Subsequently, the guard shop, Eurasian college store, and the modern city store were also open. There are four shops in a week, and every passenger shop is very popular.

7-ELEVEn's entry into Xi'an is based on the mode of franchising with local enterprises, and the cooperation between Shaanxi one and China (7-ELEVEn) Co., Ltd. authorized the company to engage in chain operation and management of convenience stores in Shaanxi province.

It is reported that in the future, 7-ELEVEn will cover the vast majority of business circles in Xi'an. Jinye Road, Yuan Yuan Jin, Dongyi South Road, west five road, Jinhua North Road, Taibai North Road, Kehui City, green land territorial sea, South Guangji street, Sai Gao Intelligent Building, ring road south, high tech Shangdu and other places will also open 7-ELEVEn.

With the opening mode of 7-ELEVEn, we can see that the main location of Xi'an is concentrated in commercial, office buildings, universities and communities. This also means that 7-ELEVEn will expand rapidly in Xi'an and the entry of foreign convenience store brands. Xi'an's chain convenience industry will usher in a new round of competition shuffling.

It is understood that 7-ELEVEn was born in the United States, because the shop's business hours are from 7 a.m. to 11 at night, and officially changed its name to 7-ELEVEn in 1946. It was introduced into Japan by Ito Yang Hua Tang in 1974, and changed from 24 to full hours in 1975.

As the world's largest chain convenience store brand, 7-ELEVEn has nearly 67000 branches in the world. There are more than 8000 stores in China, with abundant industrial resources and rich experience.

With the entry of 7-ELEVEn, the Xi'an convenience store market will gradually "wake up". How should the local chain convenience brand cope with it?

Local convenience store brand strength should not be underestimated

The China Urban convenience store index released by China Chain Store Association shows that the growth rate of convenience stores in Xi'an in 2017 and 2018 was 25% and 30% respectively. Roughly calculated, the number of convenience stores in Xi'an has exceeded 1500, and the convenience stores in Xi'an ranked seventeenth in the whole country, and there is a convenience store for every 6514 people.

Looking back at the convenience store market in Xi'an in recent two years, in addition to every local convenience brand, such as every day, Song Lin and Ming Zhe, in 2018, Tmall store and Jingdong X supermarket entered Xi'an. At the end of 2018, 31 sunning stores and Xi'an subway shops were all open, and 137 Xi'an sunning stores were opened throughout the year. Xi'an convenience store market is becoming more and more diversified.

For example, Ming Zhe and Bei Le Ke with fresh entry; B2B supply chain + terminal Wei Jin; and "convenience store + catering" as the innovation mode of Wei Jia convenience; Jingdong's unmanned supermarket and fruit box as the entry of unattended retail; Ali and Jingdong led Tmall stores and Jingdong convenience; and many brands such as Huarun VanGO, Tang Jiu, and full shopping convenience, which not only provide consumers with a wide variety of commodities, but also meet the needs of consumers' instant services.

In addition, the emerging products of Ma Xiansheng, Jingdong 7FRESH, Su Xiansheng and other new retail outlets have continued to expand, which is enough to show the hotness of the Xi'an convenience store market.

As a strong local convenience store brand in Xi'an, China ranked nineteenth among the top 20 Chinese convenience stores in 2018. In 2018, the number of convenience stores has reached more than 800 per day, and more than 350000 customers are serviced daily, with annual sales exceeding 1 billion 200 million yuan. In March 2018, every day convenience store received 200 million yuan A round of financing of Chunxiao capital investment.

Today's "every day" has created thousands of new convenience stores, and has become a prerequisite for Chinese retail enterprises. Zhang Peiyan, the founder of Xi'an convenience supermarket chain Limited, said: "every day, the convenience store plans to break through 3000 stores in the next three years.

At present, Xi'an every day convenience supermarket chain Limited has developed new retail businesses including 24 hour convenience stores, CBD fresh food convenience stores, fresh supermarket, logistics company, every day to home appliance business platform, unmanned retail, unmanned shelves, and many other formats.

"Every day in the future will pay more attention to the integration and development of consumer experience, leisure catering and other formats, breaking the concept of traditional convenience stores, and bringing new directions to the traditional retail industry. Xi'an needs to continue to work in building 10 to 15 minutes of life circle." Zhang Peiyan said.

It is worth mentioning that, with the full coverage of Suning Inn, a representative of smart retailer, the O2O mode of "offline convenience store +APP" has made use of Internet technology to create smart and convenient consumption scene experience. Suning shop Xi'an subway store provides shared charging treasure, shared umbrellas, free WiFi and other services. It helps to solve the problem that the mobile phone can not get rid of the two-dimensional code, and the subway station has no pain spots such as umbrellas and so on.

At the same time, relying on Suning's after-sale guarantee to provide electrical maintenance, hydropower and coal payment and other intelligent and convenient services, Suning small shop has become a consumer service center that integrates convenience, service, merchandise sales and tidal current experience.

As a new first tier city in Xi'an, the "West attraction" has been increasing since last year. The list of business attractiveness of 2019 cities shows that Xi'an has risen to fifth place from last year's eighth place business attractiveness. With the settlement of 7-ELEVEn, future family, Rosen and other international convenience stores will also join the "war". The competition of Xi'an convenience store market is more intense, and the quality of life of consumers will also be further enhanced.