Color Empowerment And High Quality Development. The Eleventh Asia Color Forum Is Held.

On September 1st -2, sponsored by the Asian color Federation and China Fashion Color Association, the Eleventh Asian color forum hosted by Foshan Industrial Design Society opened in Foshan, Guangdong. Zhu Sha, President of China Fashion Color Association, honorary vice president, Professor Song Jianming of The China Academy of Art, vice chairman, Cheng Huiling, chairman of Shanghai silicon Construction & Decoration Materials Trading Co., Ltd., He Xianwei, Secretary General of the fashion color association, Ge Zhenhai, member of the Foshan Association of Science and technology, Ge Zhenhai, deputy director of the Foshan industrial design society, Ceng Hui, deputy director of the Organizing Committee of Beijing international design week, Ceng Hui, director of the China Fashion Color Association, member of the China Fashion Color Association, professional personages in the color field, local entrepreneurs and designers of Foshan, attended the forum.

The Asia Color forum is an annual color professional event co sponsored by color agencies from China, Japan and Korea. It is one of the largest professional activities in the Asian color, design and fashion industries. Since 2004, the Asian color forum has successively held ten sessions in Beijing, Tokyo, Seoul, Wuxi, Shanghai, Qingdao and Jiaxing. This forum is strongly supported by the Foshan science and Technology Association, the international fashion color Committee, the Japanese Fashion Color Association and the Korean fashion color center.

Ge Zhenhai, member of the Foshan Association for science and technology and vice chairman of the full-time vice president, said that the theme of this forum is "high quality development of color empowerment". It will provide good support for Foshan to move towards high-end manufacturing industry. This forum has also been strongly supported by many organizations, covering a wide range of contents, including both the introduction of our industry trend and the promotion of practical cases, which is conducive to promoting the exchange and integration between the first-class designers at home and abroad and the local designers in Foshan.

Zhu Sha, President of the China Fashion Color Association, delivered the opening speech. The Eleventh Asian color forum invited a group of heavyweight experts to explain the value, meaning and creative space of color to us from different perspectives and professional experience. Today, with the development of high quality, the improvement of the quality of color empowerment products, the innovation of various industries and the beautification of people's lives are of great significance.

The forum invited fifteen heavyweight speakers from mainland China and Taiwan, as well as countries such as Japan, Korea and Germany. They include professor Pu Zhao, a professor of The China Academy of Art in China, such as "China Red" and other large color design projects in World Expo, Shanghai, Japan's famous VMD and five sense space planner, two, the founder and design director of Korean clothing brand, Pu Zhao Hyun, Taiwan, China, creative director of design, former Lenovo Group Design Director Yan Wenhao, Beijing Institute Of Fashion Technology professor Cui Wei, and Kansai Research Institute of Kansai Coatings Co., Ono Kaorumi, etc. Their frontier ideas and achievements laid the height and depth of the forum.

The theme of The China Academy of Art professor Song Jianming's speech is "the ideal and practice of urban color". He talked about the environmental city, sponge City, green city, bay area city that we are talking about today, as well as the fashionable city, garden city, Park City and special town charming city on the higher level. These cities are our ideal. What does this ideal concern as a color learner? We may be based on the color of a city type. We need to know what our city looks like. After the direction of this theory is clear, we need to see the way of practice. Based on the above, we believe that the natural endowments, cultural vitality, industrial development strategy, the ability of the city to absorb resources and the ability of urban aesthetic appeal are the location of the city.

China has a very splendid cultural history. Our Chinese people are very particular about color. They are multi-color integrated. Because of this phenomenon, I object to using the colourful degree as a so-called latitude. In fact, we say that the chroma is very important in our tradition, this is our starting point.

The theme of the two lecture of the famous Japanese VMD and five sense space planner, "the five fulcrum of the new fulcrum of ---VMD+", holds that VMD is a visual effect, but the collection of five senses will be more intense. The influence of five senses on human emotion is great. Five sense (vision, hearing, smell, touch, taste) the overall feelings, through many aspects of the impact, can leave a very good experience for customers.

The theme of Pu Zhaoxuan, the founder and design director of Korean clothing brand, is the "color activated management strategy" of the "Tong Di clothing brand life cycle model". She believes that the global financial crisis and the development of mobile phones and other technologies, street culture and post-90s marketing have become an important factor in brand creativity. Meanwhile, street fashion, social media and young culture have become the factors of brand activation. The overall influence and mainstreaming of street fashion brands is well worth studying.

The theme of Yan Wen Ho, the director of creative design and former director of Lenovo Group in Taiwan, China, is the theme of "product home furnishing, home products - cross border popularity". He believes that in the new future, VMD is a media marketing that sells visual media, so that people will be willing to publicize this store. And through contact with goods and contacts, everything in the physical store and design concepts can be used as a medium. So it is called visual merchandising design.

The theme of Professor Cui Wei's lecture at Beijing Institute Of Fashion Technology is "analyzing the color application strategies of the ten international fashion brands from three survey data". He believes that the role of some big brands is to enable the upstream trend to fall to the ground, and then sell the product in the market, which can lead to a new wave of popularity, whether you are color, style or pattern. Without the support, support and promotion of these big brands, any trend can hardly be observed or seen in the market, in production and in design.

China's future color development must use data to speak. We used to clap our heads and feel that it is the understanding and understanding of color by an expert or a scholar rather than an objective one. It is a product and result of subjectivity.

Ono Kaorumi, a researcher at the CD Research Institute of Kansai Coatings Co., Ltd., the theme of her speech is "visual simulation of color under different vehicle shapes". In many coatings, the degree of analysis of color materials, texture and its degree is closely related to the degree of professionalism.

The theme of the lecture by thousands of Guangzhou Acmdemy of Fine Arts's professors is "the art of color". He said that the invention of modern printing is actually in harmony with the degree of color harmony. You can see that it can mix so many colors because it stipulates that the angles of each plate are different, so it will never overlap. On this basis, there will be many artists or designers doing similar works. Including some of the monitors now, this is actually the principle, that is, after it is enlarged, it is mixed dot matrix, rather than mixing in real display, it is mixed in the naked eye. According to this, there will be many designers and artists, and there will be many related ideas.

The keynote speech of Huang Mingfu, managing director of Shenzhen Sami Design & Research Co., Ltd. is "CMF's color design innovation". He thinks CMF is simply three words, Color, Material and Finishing, and it's called CMF. Now it has become the two major feature. It represents the deep research and development strength of the enterprise, and the two is that it represents the service ability of the forward-looking enterprise. Without these two, many enterprises will be outdated in this area. Enterprises need to make use of elements such as color, material, technology, pattern and texture to make product innovation.

The theme of this forum is "color empowerment and high quality development", which mainly covers the international trend of color trends, textile and garment colors, industrial products CMF, color design of buildings and environment, color innovation of home industry, fashion brand communication, brand culture and visual marketing. The forum aims to promote the close integration of color and fashion, technology and art, and explore the relationship between the color, manufacturing, technology, technology and design of related brands.

Color as an important carrier of human perception of the world, expression of emotions, exploration of truth, creation of the environment, civilization and progress, under the impetus of the new technological revolution and economic globalization, color science, color art, color design, harmony between colors, humanities and natural environment have developed into an issue of common concern for mankind. The forum guests actively interact with the audience, forming a good communication atmosphere inside and outside the platform.

This forum is conducive to promoting the exchange and integration of international designers and local designers in Foshan, promoting the extension of Foshan's production and service industry to the high-end value chain, realizing the cooperation and integration of industry with color, linking industrial innovation and development, and promoting the cooperation and cooperation between the design community and government, enterprise technicians and other fields. It helps to promote the innovation and development of Foshan's manufacturing industry, and will promote a number of demonstration projects of major production and research projects, promote the deep integration of color technology and economy, expand the new space for the industry university research cooperation, and add new kinetic energy to the continuous innovation of enterprises.