Shanghai'S Old Shopping Center: Adjusting The Format To Break Through The Bottleneck

according to

The Shopping Center Association recently made statistics on 96 enterprises. Under the impact of "double eleven", the total business scale of shopping centers in Shanghai in November 2014 was 7 billion 455 million yuan, an increase of 13.8% over the same period last year. Excluding 6 new business factors, the growth rate was 6.5%, a decrease of 6.7% compared to the same period.

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According to different formats, in November, department stores, cultural and entertainment, professional monopoly, catering, electronic appliances and large general supermarkets increased by 26.8%, 14.4%, 12.9%, 11.4%, 10.8%, 6%, respectively.

However, compared with the October, except for

Retail ring ratio slightly increased (1.7%), professional monopoly, cultural entertainment, large supermarket, catering, electronic and electrical appliances decreased by 3.5%, 6.1%, 7.8%, 14.4%, 21.8% respectively.

It is worth noting that shopping centers, including Zhoupu Wanda Plaza and Bailian Expo source, rank among the top of the revenue growth in November. The Shanghai Shopping Center Association points out that the faster growth comes mainly from the adjustment of formats and special marketing activities.

In 2014, Nanjing West Road, Shanghai, CITIC Pacific, Mei Long Town, Golden Eagle, Lujiazui Zhengda square, Xujiahui's Hong Kong Hui, meiro city and other "old" shopping centers all carried out a "low-key" adjustment.

According to the latest statistics of RET, China commercial real estate research center, in 112 shopping centers in Shanghai, 40 projects have been planned or planned in 2014~2015, accounting for 35.7% of the city's total.

Of the 40 adjusted shopping centers, 48% are urban shopping centers, 37% are regional ones, and 15% are community-based.

In addition to adjusting the introduction of higher grade brands or featured designer shops, some shopping centers also pform lines, garage, and introduce theaters, art galleries and other special formats.

According to incomplete statistics, there were 36 shopping centers planned to open in Shanghai in 2015, with a commercial area of 2 million 472 thousand square meters.

Among them, the number of shopping centers newly opened in Pudong district is up to 10, partly driven by the opening of Shanghai Disney.

Qi Xiaozhai, director of the Shanghai Commercial Economic Research Center, told reporters that at the moment, the real business suffered two big shocks. One is electronic commerce, the other two is the rapid development of entity commerce. This is a problem facing the whole country.

In Qi Xiao Hai's view, the so-called regulation and control should be a dynamic process, and the degree of control in different regions will be different, including the key areas of development, such as the great Hongqiao and the Disney plate.