The Department Store Was About To Rush To Fight. Zara Began To Fight Agge'S Idea.

Zara, who was brought back to the first inning, began to fight the idea of agle channel.

Although the store is imposing, it is difficult to surpass its coverage.

Dozens of famous fashion department stores such as the Pacific, the new world, SOGO, Mackay, Parkson, Maui, Yintai, Ping htang and so on are all Zara's goals, but they are long ago, and are unable to escape any eye movements.

On the one hand, aiger relies on the advantages of the first place to expand the investment in the special store.

As long as the franchisee is willing to join, AGG provides the interior base decoration, and can join the fee single digit. There is only one request: where Zara appears, he will follow up.

And he agreed to all sales promotion requirements of the store manager.

Zara was extremely embarrassed by IgE's tactics in the department store.

To ensure policy uniformity, all Zara shops are self operated and never join.

The number is still not up to the full bloom of IgG.

More importantly, in order to shape the dignity of the brand, Zara products are rarely discounted, but sales promotion is a means of sale in department stores.

In desperation, Zara can only temporarily abandon department stores.

At the same time, Zara realized that he was far from being a dominant position. IgG's image of civilians has already occupied a large market. Breaking the great position of Iger has become the next breakthrough point for Zara.

Fashion trends watch movie stars.

Watch the model.

On the face of it, this round is just the most popular German Zara Toni model, who is the most popular player in the world, and has invited the fashionable vane Natalie vagnno to endorse it. Zara invites the world's newest super model woman, who is aiming at supermodel Ashley goodday and fashion show Caroline Caroline.

But when he was preparing to negotiate with two prospective spokesmen, he suddenly discovered that Zara had already signed two people one step ahead of time, and even signed several supermodels that had just become popular.

I do not know when, the world's top model almost all of the Zara!

Why is AGG always taken the lead?

The contest behind us surfaced.

It turns out that Zara has more than ten thousand new products every year and needs strong model line-up to expand its momentum. Therefore, Zara will pay close attention to the trend of the model when sending buyers around the world.

Once a model is found to have potential and is consistent with brand tonality, it will immediately sign a training agreement with the brokerage firm, or even invest in training models until it becomes popular.

However, there are no more than 10 thousand kinds of new styles every year. There are thousands of different kinds of products in the market. The buyers are less than half of Zara, lacking the imitation power of their rivals. In fact, they are also slightly inferior in their comprehensive strength.

This round,

Although in the department store channel, "no fighting and bending the soldiers", but because of the spokesman "grade" failure, Zara was pulled the brand grade.

Zara, which built up a big image in the minds of consumers, even though there were only 180 stores in the mainland, sales surged to 800 million yuan.

In 2013, the store had more than 2800 stores, but it lost about 80000000 yuan.

In order to reduce the deficit, IgG cut 117 stores.