Business Logic Behind Wanda: Benefits Of O2O Strategy

Business logic behind O2O

With the development trajectory of China's Internet in the past 20 years, from the lack of information to the portal, to the advent of massive information age, search engine and mobile social networking era are coming.

E-commerce has been developing for more than 10 years and is very similar to that.

Taobao and Dangdang rose because of the lack of early shopping channels. With the surge in consumer demand, the Internet began to explore links to more real economies, such as online travel and local community services represented by Ctrip and 58 cities.

In the era of mobile Internet, the form of basic O2O appears, users can connect services anytime and anywhere, and there are LBS, taxi, community services and other innovative modes.

Insiders said that from the perspective of O2O development and user experience, it is in the early stage of resource integration and exploration.

For example, it is important for users to buy movie tickets online, and it is necessary to make an appointment, wait for a bar code, change the ticket and enter the field.

In the next stage, we need to get through the resource barrier. When the user completes the online purchase and seat selection, when he arrives at the cinema, he needs to use cell phone brush to directly enter the scene, and the service experience will be promoted comprehensively.

And this kind of convenient experience is exactly what Wanda electric business plans.

It is understood that Wanda electric business is committed to explore a new field - intelligent service O2O.

Wanda electric business will be based on the huge economic entities under the line, realize the entity resources and services of electricity and intelligent, to accurately guide consumers, fully allocate resources, so that consumers can accurately select the required services.

As Wang Jianlin said at the signing ceremony of Wanda's electricity supplier strategic cooperation, "we need to integrate online and offline to form an interactive and integrated consumption mode.

Wanda electricity supplier must not sell goods, but sell services.

The establishment of Wanda electric business is to study how to turn the offline Plaza into wisdom.

Instead of selling things. "

As an upgrade mode of e-business, O2O has realized the combination of virtual economy and real economy.

Although the concept of O2O is popular, at the present stage, the exploration of O2O still stays on line to buy single line experience, or simply let the Internet become the primary stage of offline trading foreground.

"O2O will take the lead in changing retail channels in the future."

Insiders pointed out that traditional channels such as department stores, supermarkets, hotels and so on have more advantages in the scene, or will become the first round of pformation in the development of smart O2O.

O2O services have always been the ideal and pursuit of various industries, but most of them remain in the theoretical and imaginary stage.

The reason is that support for smart services requires large enough space for scenarios and a wide range of customers, but there are few enterprises with the same conditions.

The more than 100 Wanda Plaza, which is all over the country, has provided enough practical space for Wanda's intelligent service. The free WiFi, Beacon platform and unified POS management system will provide facilities protection for Wanda electric providers' intelligent service, so that the ideal smart service has realistic support.

After many years of accumulation, Wanda Group has customers in various industries such as real estate, department stores, movies, tourism, hotels and so on. At the same time, it also provides a wide range of user groups for Wanda's intelligent service.

According to reports, during the trial run this year, Wanda electricity supplier members will exceed 40 million, and will exceed 100 million next year.

Wanda Group's rich application scenarios and huge user groups will bring congenital advantages to its development of intelligent O2O.

In addition to offline service resources, rich network operation experience and network data resources are also indispensable factors for realizing "smart life O2O".

Under the background of online and offline convergence, Wanda and Tencent, Baidu three party alliance is the most convenient and efficient way to build "smart life O2O" at present.

It is reported that Wanda, Baidu, Tencent will open up the account and membership system, establish general integration alliance, big data integration, Wi-Fi sharing, product integration, traffic introduction and other aspects of deep cooperation. The three parties will jointly build online and offline integrated account and membership system, establish the largest general integration alliance and big data alliance in China, and achieve intelligent management of members, points, payment and other systems to achieve the integration of advantageous resources.

Through big data alliance, Wanda electric providers can easily analyze consumer preferences and consumer preferences, and then provide targeted services or information push according to consumer preferences, making consumption and experience more intelligent.