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    Star Effect Has Become A New Driving Force For India's Luxury Market.

    2014/12/30 20:54:00 22

    Star EffectIndiaLuxury Goods

    Male power and Bollywood star effect are also becoming the new driving force for India's luxury market.

    In September 2007, Time magazine published a global luxury survey.

    According to the survey, the top five most popular Indian luxury brands are Rolex, the top fourth, while the top three are good at making India traditions.

    clothing

    - Sari's clothing brand, the India government's protection policy and Indian's love for traditional culture make India's local brand popular.

    because

    India women

    Still wearing sari and not likely to wear Western clothing, India's male consumers have become the main consumer of luxury goods, which is the opposite of other countries.

    Jewelry, watches and accessories are the largest in India.

    Luxury goods

    Categories, and men's luxury brands are also gaining increasing popularity.

    Classic men's brands such as Zegna and Canali gained the favor of India men aged 35 to 44, while India men aged 21 to 35 liked to wear Paul Smith, Kenzo and Etro.

    Another big motivation for India consumers to buy luxury goods is to chase Bollywood stars.

    These consumers want to imitate the star's lifestyle and personal style, so that real life can be described in the movie.

    What is more interesting is that at the wedding ceremony in India, the jewellery worn by the groom is much more important than that of the bride, because in the past, the number of jewellery jewelry directly reflected the economic strength of the husband's family. Although the amount of jewelry worn is not much related to the family status, the groom still maintained such a tradition, so as to experience the bright day.

    Related links:

    O2O services have always been the ideal and pursuit of various industries, but most of them remain in the theoretical and imaginary stage.

    The reason is that support for smart services requires large enough space for scenarios and a wide range of customers, but there are few enterprises with the same conditions.

    Wanda Group's more than 100 Wanda Plaza, which is all over the country, provides enough practical space for Wanda's intelligent service. The free WiFi, Beacon platform and unified POS management system will provide facilities protection for Wanda's intelligent service, so that the ideal service has realistic support.

    After many years of accumulation, Wanda Group has customers in various industries such as real estate, department stores, movies, tourism, hotels and so on. At the same time, it also provides a wide range of user groups for Wanda's intelligent service.

    According to reports, during the trial run this year, Wanda electricity supplier members will exceed 40 million, and will exceed 100 million next year.

    Wanda Group's rich application scenarios and huge user groups will bring congenital advantages to its development of intelligent O2O.

    In addition to offline service resources, rich network operation experience and network data resources are also indispensable factors for realizing "smart life O2O".

    Under the background of online and offline convergence, Wanda and Tencent, Baidu three party alliance is the most convenient and efficient way to build "smart life O2O" at present.

    It is reported that Wanda, Baidu, Tencent will open up the account and membership system, establish general integration alliance, big data integration, Wi-Fi sharing, product integration, traffic introduction and other aspects of deep cooperation. The three parties will jointly build online and offline integrated account and membership system, establish the largest general integration alliance and big data alliance in China, and achieve intelligent management of members, points, payment and other systems to achieve the integration of advantageous resources.

    Through big data alliance, Wanda electric providers can easily analyze consumer preferences and consumer preferences, and then provide targeted services or information push according to consumer preferences, making consumption and experience more intelligent.


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