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    IKEA Acquisition Of Intel IKEA Shopping Center For Development

    2014/12/30 20:57:00 21

    IKEAAcquisitionIntel IKEA

    IKEA group announced last Friday that it will acquire the remaining 51% of the IICG of IKEA group, and set up a new global shopping center, IKEA shopping center, which is expected to end in December 31, 2014.

    According to relevant information, the IKEA shopping center group was established in 2001 and is jointly invested by the Intel IKEA group and IKEA group.

    It is reported that after the merger, IKEA shopping center will become a wholly owned subsidiary of IKEA group. By then, the shopping center will have 31 shopping centers in Europe and China. Russia The existing 14 shopping centers.

    At present, Beijing's clustered shopping center will be the Chinese foothold of IKEA global shopping center, emphasizing the traditional needs of Chinese consumers: family gatherings and entertainment venues.

       IKEA Shopping Center According to the head of the China area, there are 360 contracted shops in the clustered shopping center, and 50% of the shopping brand stores and non shopping establishments account for each. In the non shopping places, apart from entertainment and entertainment, the restaurant accounts for 23%. In the shopping shops, besides the fast fashion brand, 2%--3% shops belong to furniture and daily necessities, including Ai Di Ma Shi The capacity and abundance of HarborHouse, Wayes customization, lost and found, and so on, have surpassed all the current concepts of shopping centers.

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    O2O services have always been the ideal and pursuit of various industries, but most of them remain in the theoretical and imaginary stage. The reason is that support for smart services requires large enough space for scenarios and a wide range of customers, but there are few enterprises with the same conditions.

    Wanda Group's more than 100 Wanda Plaza, which is all over the country, provides enough practical space for Wanda's intelligent service. The free WiFi, Beacon platform and unified POS management system will provide facilities protection for Wanda's intelligent service, so that the ideal service has realistic support.

    After many years of accumulation, Wanda Group has customers in various industries such as real estate, department stores, movies, tourism, hotels and so on. At the same time, it also provides a wide range of user groups for Wanda's intelligent service. According to reports, during the trial run this year, Wanda electricity supplier members will exceed 40 million, and will exceed 100 million next year. Wanda Group's rich application scenarios and huge user groups will bring congenital advantages to its development of intelligent O2O.

    In addition to offline service resources, rich network operation experience and network data resources are also indispensable factors for realizing "smart life O2O". Under the background of online and offline convergence, Wanda and Tencent, Baidu three party alliance is the most convenient and efficient way to build "smart life O2O" at present.

    It is reported that Wanda, Baidu, Tencent will open up the account and membership system, establish general integration alliance, big data integration, Wi-Fi sharing, product integration, traffic introduction and other aspects of deep cooperation. The three parties will jointly build online and offline integrated account and membership system, establish the largest general integration alliance and big data alliance in China, and achieve intelligent management of members, points, payment and other systems to achieve the integration of advantageous resources. Through big data alliance, Wanda electric providers can easily analyze consumer preferences and consumer preferences, and then provide targeted services or information push according to consumer preferences, making consumption and experience more intelligent.


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