WAL-MART Collusion With Tianjin And Wuqing

　　 Follow the trend

Zhang Tao, director of the public affairs department of WAL-MART China North China, told reporters that WAL-MART had sent a team to inspect the market environment of Wuqing District in Tianjin. The coordinated development of Beijing, Tianjin and Hebei accelerated the process. This idea coincided with Li Gang, deputy director of the Wuqing Business District Commission of Tianjin, who came to the Beijing business summit. Both of them immediately reached a consensus at the meeting. Zhang Tao will lead WAL-MART to expand the team to Wuqing as soon as possible, and the Wuqing Business Council will also provide favorable conditions for WAL-MART.

according to Li Gang Ochinohe Takeshi's project 70%-80% comes from the Beijing market. Since this year, Wu Qingxin has introduced more than 860 enterprises in Beijing. The influx of a large number of enterprises has made Wuqing's population surge, and the future of community commerce will face more rigid demand. At the same time, the consumption level of Wuqing is also rising rapidly. Statistics show that Wuqing has become another key development area in Tianjin after Binhai New Area. In the first three quarters of this year, retail sales of social consumer goods were close to 21 billion 900 million yuan, an increase of 30.1%, the growth rate ranked first in the city, and the sales of social commodities reached 116 billion 200 million yuan, up 30.9% over the same period last year, and the growth rate was second in the whole city.

The growth potential of consumption is an important factor for WAL-MART to take a fancy to Wuqing. Before WAL-MART China announced, it opened 110 stores and distribution centers in 2014-2016 years, most of which are located in three or four line cities. Although Wuqing's commercial market is still lagging behind Beijing, such as local consumers are more inclined to shop in the market, there is no brand in the shopping mall. But Zhang Tao said that after the coordinated development of Beijing, Tianjin and Hebei, Wuqing's commercial development will accelerate. Now the opening of shops in Wuqing is actually "taking the first place." First of all, Wuqing is not just WAL-MART, but Beijing Business Daily reporter interviewed in Wuqing found that Wuqing shopping plaza has signed Wumart, and said that after entering the market, Wuming will become the largest supermarket in the region.

　　 Collective plot

　　 Beijing Tianjin Hebei Synergetic development has become a collective Carnival of retail chains. Qiao Hongbing, vice general manager of Beijing Supermarket Department of Wuming, said that Zhangjiakou and Langfang are promising cities. Lotte Matt development director Zhao Wenbo introduced Lotte Matt has been paying attention to the development opportunities of Beijing, Tianjin and Hebei, and has been watching the project constantly. Li Fancheng, general manager of Lotte Matt North China development, said in an interview with reporters, "in 2014, we began to make some adjustments, taking Beijing as the center and developing new stores within 100 km".

According to the reporter, "Langfang is 50 kilometers south of the city," the city of Guan in Langfang has already got many supermarkets such as womei, Lotte Mart and so on. "Not just Guan, similar urban projects are also advancing." Li Fancheng said, "the cost of opening shops in the north of Beijing is too high. Lotte Mart will set up shop in the south of Beijing." According to the above, Lotte Mart has a logistics center in Beijing, and a new logistics center will be built in Tianjin. In this way, the distribution in North China can be realized and the supply chain of the new store will be guaranteed.

　　 resistance Looming

The "2014 Beijing business development blue book" published by the North Business Research Institute shows that 14 residents of Beijing, Tianjin and Hebei have been experiencing huge demand for supporting related formats. According to the survey, 42% of the consumption occurred in the supermarket format. Compared with department stores, shopping centers and other retail enterprises, supermarkets selling basic necessities are more likely to gain a foothold in newly settled areas. This format is also more likely to attract famous brand chains.

Li Fancheng said that Lotte Mart will retain similar store area and category layout in Beijing market after entering a county-level city such as Guan. In view of this, although the consumption power of county-level cities is temporarily not up to date, this is conducive to maintaining competition.

However, the flow of market elements is not entirely free. Unlike Beijing, where competition is strong and market openness is high, there are local protectionism in many cities in Hebei. A supermarket chain official revealed that he hoped to be able to enter some cities in Hebei, but the local protectionism was also very strong.