Ji'Nan: Fashion Brands Get Together In The Electricity Supplier

2015 is coming. For the past 2014, people in the fashion industry have recently made ten "fashion keywords".

In the past year,

The fashion life circle is also changing. Cross border, fashion business and star and so on become the three key words that affect the Ji'nan Chaozhou people. The reporters also took inventory and investigation.

In addition, there are fashion people to introduce, in the past year, there is a very obvious change in Ji'nan: with the popularity of WeChat, the theme circle has become a new fashion lifestyle in Ji'nan.

Crossover: fair prices and fast fashion are big names.

With the increase of urban complex in Ji'nan, in 2014, there were many tide cards entering Ji'nan.

The increase of brands also makes women's buying standards more fastidious: not only have a sense of design, but also a reasonable price.

A lot of fast fashion and big names are right.

Most of them have the advantage of designers. The original elements and styles catch the eyes of women, but the fast fashion and parity of fast fashion make women want to stop.

As a result, in 2014, many big brands extended olive branches to fast fashion, such as cooperation between H&M and LV and Alexander Wang, and cooperation between Gap and REMIX Project.

Liu Xinli, a fashion stylist, says that the price of fast fashion can be seen as a big card. This is very popular among the tide people in Ji'nan.

Liu Xinli said that when women go shopping, it is easy to see that in addition to the fast fashion and the big name cooperation, some domestic women's clothing is also working with big names or imitating big names.

From spring clothes in 2014 to

Some domestic brands will see the shadow of Burberry and other big brands.

On the other hand, the price dropped from tens of thousands of yuan to several hundred yuan of domestic women's clothing.

"This year's fashion circle in Ji'nan, cross boundary is indeed a key word."

Liu Sha, color consultant of China Fashion Color Association, said that this is not only manifested in the cross boundary between brands, but also in the fashion style.

For example, at the beginning of this year, the sports wind was very popular. The sports brand was also working with some fashion brands, so this year there are quite a few.

It's very fashionable. Even in the wedding shoes, the shadow of lace sneakers appears.

Transformation: fashion brands get together in the electricity supplier

At the noon break, Ji'nan white-collar Zhang Jing opened Tmall to browse the new products of ZARA, GAP, unprinted, Burberry and other brands. Zhang Jing had a package of ZARA. Zhang Jing was different from the other online brands. Zhang Jing was not afraid of losing her own online shopping, because if he did not like it, she could get back directly in the entity store of ZARA.

This is a shopping change of many white-collar women in Ji'nan in 2014: some fast fashion and big brands have been stationed in the electricity supplier in 2014, and the clothes in the shop have been hung on the online shopping platform such as Tmall, which is undoubtedly a good thing for the white-collar with tight time.

Not only shopping is more convenient, even if the online shopping is not satisfied, it can also be returned to the physical store in Ji'nan.

Of course, in addition to the fast fashion, the big Burberry also put down its position and opened the online shop in October this year.

However, people who are not interested in fast fashion service are more likely to buy some relatively safe articles such as perfume in this large online shop.

Apart from cross-border and fashion business, the same paragraph has become the key word of Ji'nan fashion industry, especially in the wedding dress industry.

The wedding dress was originally a single item that needed "private custom" very much. But because of the star gathering and getting married in 2014, the wedding dress of Gao Yuanyuan, Xun Zhou and so on has been envied by ordinary women.

Thus, at the wedding ceremony, various stars also appeared.

Since the beginning of this year, the marriage ceremony of Ji'nan began with the appearance of "the same professor" or "Qian Song Yi". By the end of the year, Gao Yuanyuan and Xun Zhou had spread more and more in the wedding dress of Ji'nan women.