Oroton Stores Enter Nanjing Golden Eagle International Shopping Center For New Breakthroughs

Famous from Australia

The accessories brand Oroton officially entered the Golden Eagle International Shopping Center in December 2014 and became the first boutique shop in Oroton in China.

Oroton is low-key and has no shortage of luxurious design, high quality and exquisite material. It has been popular among fans all over the world.

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Not only for Chinese consumers, such as bags, accessories, shoes and other highly sought after classic products, but also for China's first boutique shops, creating a shopping environment full of Australian style, bringing more comfortable and elegant shopping experience.

130 square meters of new shops continue the luxury of Oroton global boutiques.

It is similar to the store in Sydney's Vitoria queen building and the Melbourne Emporium shopping center, so that people can experience Australia's luxury and luxury in Australia.

"The design concept of the new counter shows our strategic plan to enhance the brand continuously and visually.

Its inspiration comes from the classic tradition of Oroton, and will be introduced from the creation of brand to the development course in Australia and the whole world in the past 75 years.

Oroton creative director Ana Maria Escobar said.

Mark Newman, chief executive officer and chief executive of Oroton, said, "we are very pleased to be able to cooperate with the Golden Eagle trade group, such as the strategic and prestigious department stores, and expect to open more shops in China in the next few years to let more Chinese consumers understand and like us."

In October 2013, Oroton opened the first store in Shanghai, and the total number of shops and counters in Asia Pacific region including Singapore, Malaysia and Australia has increased to 75.

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The success of South market represents the opening of Zara's first line of defense in the inland market, and the strategic demand for Zara to tear the entire inland market is to enter the northern market.

The representative of the northern market is Beijing.

Zara opened in a big shop on the world street in downtown Beijing, and Edgar was close to the loss of 1/3 consumers.

Shanghai's failure, coupled with Beijing's disadvantage, finally led bier to realize that he had underestimated his opponent.

Pierre changed his seat and sent his own hero Mare Fu Sen to replace the exhausted Liu sun Po to defend the inland and defend Beijing.

In the past 40 years in the clothing industry, Fu Sen has served the top brand Armani.

He knows that Zara's big store mode comes from its strong supply of goods, and hundreds of series of more than 10 thousand products. At that time, iggar also has only more than 2 thousand styles. It is impossible to support thousands of square meters of large stores.

But fast fashion is fast, and the same as the giant of the clothing industry, though the overall speed is not as good as Zara, but it is not impossible to sprint for a short time and keep the market.

At the turn of spring and summer in 2008, a revival of wind suddenly appeared in Europe. The trend of fashionable jacquard gauze and gold and silver brocade and embroidery and wrinkle technology became popular.

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Amigo did not show signs of weakness. He also introduced the theme of fashion in the 60s of the last century, and added the hollowing and lace modification on his craft.

To speed up the push, Fu Sen sent more than 100 buyers and designers to Europe's major fashion shows, and Zara sent more than 200 designers.

As long as new products come out in Europe, Zara will launch similar copies in the mainland within 12 days.

In order to respond more quickly, Iger asked more than 2000 Chinese shops to report the most popular and worst selling 10 styles every day.

If you do not sell well, return the order, extend the design, or pfer the goods or promote sales immediately.

Popular style, immediately arranged to use the existing version of the two design, within 2 working days can be completed.

The sharp speed of AGG has temporarily crushed Zara's dominance in the Beijing market.

Amigo immediately asked Zara to launch new products two times a week, and the new ones were directly pported from Spain, even without the price of the euro on the label, and at the same time, the time to expand the stores in Beijing and Shanghai to more than 40.

In the next spring and summer of 2009, AGG continued to take the initiative, and Zara still refused to let go.

Dazzling products, like lightning, see all brands stunned, at a loss.

By relying on the constant design of "exploding money", Edgar suddenly expanded the national counter to more than 2300, relying on wolves tactics to basically contain Zara's aggressive big shop offensive.

In December 2009, Zara, which already had more than 60 thousand square meters of stores, had been tied with AGG on sales.