Beckham'S First Flagship Store In Vitoria Opens In London

The near future, Victoria Beckham The first retail store in London was commissioned by Beckham, a fashion designer in Vitoria, to design her inaugural World flagship store by Moussavi, a London architect. The flagship store covers an area of 560 square meters, and the three story design space is located at the Dover Street (Dover Street) 36 near the upscale residential area in London. The first flagship store designed for Victoria Beckham conveys a democratic space. atmosphere 。 Victoria Beckham said, "I hope everyone can feel welcome in this space. Shopping I appreciate the architectural style. I hope they can feel the warm atmosphere. "

One of the main features of the store is that the cash register is completely invisible. All spanactions are completed through iPad, eliminating the sense of distance created by the traditional cash register. Victoria Beckham loves the store's design for ten minutes. She said, "for the first time, I can show my idea completely. Clothing should be displayed in this way. The opening of this shop excited me." Many clothes in the shop come from the T show. For Victoria, it is very important for customers to buy the clothes that they can see on their T stage show, which also reflects the diversity and timeliness of store costumes.

Besides, there are many kinds of accessories such as sunglasses, small leather items, key buckles and so on in the shop. The simple interior decoration style matches the design style and personality of Victoria Beckham, and relies on neutral concrete walls and FRP decorative lines. Instead of placing a conspicuous model, direct attention to Victoria Beckham's own creations for her visiting customers, the simplicity of her pursuit and the coolest bones are reflected in every aspect. Let's take a look at the style of Bei Sao and her works.

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Recently, the world's third largest luxury group opened cloud announced that the top two leaders of GUCCI, CEO Patrizio di Marco and creative director Frida Giannini, will leave the group's largest luxury brand in Italy. The stock price fell by 2.2% on the day of the news. A week ago, the CEO Michele Sofisti of the GUCCI watch and jewelry department just left.

Kai Yun said that CEO di Marco will officially leave office in January 1st next year. The successor was appointed in April this year as the Marco Bizzarri of CEO in the fashion and leather Department of the group. Giannini will retire after the 2015 autumn winter series of Milan fashion week in February 2015, and the successor has not yet been identified.

The last time GUCCI experienced similar turbulence was in 2004, when the CEO Domenico de Sole also left GUCCI with star designer Tom Ford. Previously, Tom Ford not only saved GUCCI on the brink of bankruptcy due to poor management of family businesses, but also made it the world's second largest luxury brand after LV in 10 years.

But 10 years later, GUCCI was in trouble again. Although its performance still accounts for 1/3 of the group's annual revenue, it has lagged far behind some small brands of the group in recent years. According to the results of the open cloud report, GUCCI's performance in the first 9 months of this year dropped to 2 billion 500 million euros from 3 billion 500 million euros in the same period of 2013, which is obviously inferior to the growth of Bottega Veneta in the same period of 12% and the growth of YSL 26%. GUCCI sales fell 1.6% in the third quarter, the worst performance of quarterly sales growth in 4 years, and also hit a new low sales volume in China, which is undoubtedly a heavy blow to Kai Yun group.

In the past 5 years, GUCCI has begun to expand completely, adding 200 new stores, far more than 30 of rival LV. GUCCI has 61 stores in China, and 6 in Beijing. In Shanghai, the two stores of Jiu Guang Department store and Rui department store were separated by only one road. When the Logo of double G can be seen in many places, the image of GUCCI is somewhat old-fashioned and outdated. According to HSBC Holdings, GUCCI sales in China fell 2.3% in 2013.

"Now that people are chasing new things, they will think GUCCI is out of date, because we first entered the market." In a previous interview, di Marco, then GUCCI CEO, told reporters about her worries. As early as 1996, GUCCI has entered China. It is one of the first luxury brands to start globalizing. "So many people think that GUCCI is a Logo brand, but this is not true."