GAP Enters Jingdong'S Big Strategy To Help Jingdong Dress Upgrade

In December 18th, the US leisure fashion brand GAP officially entered the Jingdong. The flagship store first launched 600 autumn and winter products. During the opening week, GAP Jingdong flagship store not only launched a big sales promotion of 500 minus 100, full 800 minus 200, and full 1000 reduction of 300, consumers could also stack up the use of full scale coupons, and more than 2500 Jingdong custom-made new year Post Card and GAP 45th Anniversary Limited Edition denim bags were available on a first come first served basis.

In 2014, JD.COM Clothing continues to exert strength in brand layout, the United States Women's wear Brand FOREVER 21, French dress brand Cache-Cache, famous Brand jeans Levis, Lee, Japan's popular brand evisu, Tutuanna, Australia leisure brand QUIKSILVER/ROXY, and the international fashion brand from Germany, Tom Tailor, CHRIS&CHRISTY from South Korea, Malaysia male underwear brand private structure and other hundreds of international brands have been settled, making Jingdong clothing brand and category rich again, and further enhance the quality and sense of fashion of Jingdong's apparel platform, which brings consumers more diversified buying "clothes" choice. Taking stock of this year's flagship store brand in Jingdong, it is easy to see that Jingdong has accelerated its layout in the apparel industry, and is also more internationalized.

According to the analysis of the industry, after continuous deep tillage and meticulous work, Jingdong's influence in the clothing industry is gradually increasing, which is an important factor in attracting international brands. At the same time, with the continuous expansion and deepening of Jingdong's clothing layout, its platform strength will gradually become prominent, so as to attract more brands to enter and form a virtuous circle. In the future, more and more clothing brands will enhance their channel sales capabilities while reducing their operating costs through the excellent service provided by Jingdong.

About Jingdong (JD.com)

Jingdong (JD.com) is China's largest self operated electronic business enterprise. Jingdong provides consumers with an enjoyable online shopping experience. Through rich content, user friendly website (www.jd.com) and mobile client, Jingdong offers competitive products at a competitive price, providing goods and services with rich categories and excellent quality, and delivers them to consumers in a fast and reliable manner. Jingdong believes that it has the largest storage facilities in the national electricity supplier industry. As of September 30, 2014, Jingdong has 7 logistics centers nationwide, and 118 warehouses have been built in 39 cities, covering a total area of 2 million 300 thousand square meters, running 2045 distribution stations and 1045 self raising points, covering 1855 districts and counties nationwide. The Jingdong provides the "211 timed" service on the same day in 130 districts and counties, and provides distribution services in the next 815 districts and counties.