Why Europeans Are Not Enthusiastic About Luxury Goods?

I remember when I was working in Brussels, I was accompanied by a friend from home. We walked into a luxury store, and this friend soon threw away a lot of gold and bought a lot of luxuries. I was impressed by this posture, and suddenly felt that I had a lot of face in the face of foreign shopping guide. Friends claim that the most important thing for her to come to Europe is to go shopping in luxury stores, and to list the shopping lists made by relatives and friends.

I have been in Europe for several years, and though I am thousands of miles away from my motherland, I can still feel many compatriots' enthusiasm for luxury goods. On Champs Elysees street in Paris, I once met my compatriots' "help" - because the luxury stores were restricted, and they hoped to borrow my passport and get the qualification to continue shopping.

It is undeniable that the purchase of luxury goods in Europe is indeed cost-effective than the domestic market because it can handle tax rebates, which can also stimulate people's desire to buy. However, aside from the economic factors, many people are worried about the consumption psychology behind luxury goods.

It is worth considering that compared with the Chinese, the Europeans who have better physical conditions and convenient shopping conditions are generally less enthusiastic about luxury goods.

In fact, some Europeans are also surprised at Chinese fanaticism. A Chinese researcher in Brussels, who was chatting with me, said he saw many young Chinese girls on their backs. Luxury leather bag I was very surprised and surprised at his spending power and habits. He said that in Belgium, luxury consumption is often restricted to minorities such as the rich or the high-income group, and ordinary people are less interested in it. They will not be seen as a showcase of capital or a topic of delight. That will only make people around you feel very low grade.

Similarly, luxury goods are not their favorite among some European youth that I have contacted. They are busy with so many things that they are busy traveling around, busy with work and study, busy with enriching themselves and busy with life experience. Different life experiences and insights, different interests and pursuits, and even unique ideas and creativity are often the best topics for these friends to talk about. It is the best way to manifest their individuality, rather than to satisfy their vanity by making use of one or two luxuries produced by businessmen.

Actually, the Europeans are right. Luxury goods Not fanaticism has much to do with the concept of wealth respected and implemented by European society. And the formation of this concept is closely related to the long-term education and growth environment.

In some European countries with deep culture and long aristocratic tradition, the rich are mostly low-key. Public worship and ostentatious wealth are often regarded as shallow and rude behaviors without style and cultivation. The thrifty practices of the rich are also common in newspapers, and seldom occur in the event of upsurge or rich two generation's ostentatious display of wealth.

So to speak, European While pursuing material wealth, we should pay more attention to the accumulation of spiritual wealth. In their view, self value realization, family life and unique life experience are the most important. In Europe, not only many rich people are generous in using wealth for charity and other public utilities, but also common people's relief for vulnerable and impoverished groups. For example, volunteer service is very popular in schools, hospitals, churches and communities.

Perhaps because of this view of wealth and values, I see a lot of carefree, simple and happy people in Europe. For them, life is more like a journey and exploration in the world. There is no need to be too tired of material things and bother to pursue luxury goods.

In the commodity society, the luxury industry can be born and developed, naturally attributable to consumer demand, including aesthetic needs, distinguishing status and showing off wealth. But when Chinese people pursue luxury goods, if they can learn the attitude of Europeans, they may be less enthusiastic and more calm.