How To Implement Reasonable And Effective Layout In Clothing Stores

Effective and reasonable shop layout can properly show the characteristics, texture and ideas of clothing, help consumers to feel the commodity information in an all-round way, increase the impression of products, and form potential profits.

The image of terminal store represents the image of the whole enterprise from the side. A good store layout can give the product specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, so as to increase the added value of the product, so that the company can get higher profits and enhance the competitiveness of the enterprise.

Since the importance of clothing layout is self-evident, how should we implement a rational and effective layout?

1, according to the main and auxiliary channels, it is the key to store marketing to set up the store's hunting line and display the products in a comprehensive and effective way, so that the customer's stay in the store is prolonged.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process.

Generally speaking,

The customary route is the main channel in the store.

The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y.

Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them.

As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

2, combine brand

And product characteristics, design appropriate lighting atmosphere. Light for product display, the importance of it can be imagined.

For the display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image.

Natural light will follow.

In order to change the layout, we should conduct preliminary lighting survey in the layout design of the shop, so that the light can be scanned with different periods of time near the shop door and the front of the store as the sun moves, so as to attract customers.

Compared with natural light, artificial illumination can achieve the same effect.

Overall, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the best effect of display, and thus highlight the brand characteristics and the charm of the product.

3, clever use of timbre function, rendering the store atmosphere clothing store competition is its brand foundation competition, in order to highlight the brand culture and ideas, network and multimedia has gradually grown to show the characteristics of the marketing tool.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous fashion shops such as the city of Ma Ge Bao, and the classical clothing can be played in the attire shops of the ancient style, and the relaxing music can be played in the formal and professional clothing stores.

At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.