"Five Pulse Conditions" Of Location Selection Of Shops

Shops investment is based on the personalized characteristics of shops, site selection, special investigation and research. This kind of early work is just like the "pulse" in the practice of TCM. By collecting the information pmitted by "pulse", we conduct a case analysis of the investment objects, change the intuition of the shops to make scientific decisions, and take the correct strategy to get the shops with strong production capacity.

There are many information about "pulse condition" in shops. Investors can collect, analyze, summarize and reasoning from the following aspects in order to form judgement.

One of the "pulse conditions": the area where the shops are located.

Level is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.

Pulse condition two: local

Such as population size, density and aging degree, population density is too low, it is not easy to form business prosperity, and the degree of aging is too high, which indicates that the quality of purchasing power is low.

"Pulse condition" Three: commercial housing

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Commercial housing is a symbol of standard commodity, and its price reflects the occupant's consumption ability.

"Pulse condition" Four: the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the price of the shops.

"Pulse condition" Five: shops own conditions.

Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.

All these "pulse conditions" are the main factors that affect the value of the shops. This is a great concern for shop investors.

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1. Areas with frequent commercial activities.

This area is usually a commercial center and downtown area, with frequent commercial activities and higher turnover.

Such a shop site is called the "golden inch" land.

2, areas with high population density.

Shops near the residential area, the population is relatively concentrated, the population density is relatively high, the frequency of people patronizing shops is relatively high, business is good.

In such areas, people of all ages and social strata have more customers, and it is easier to choose which kind of toys to sell.

Moreover, because of the large volume of population flow and easy control of daily sales, sales will not suddenly rise and fall, which will ensure stable and profitable store revenue.

3, professional Street with more traffic.

Shops in such streets, large traffic, patronize shops more customers.

However, considering the large volume of traffic on the street, we should consider the influence of several terrain or traffic to choose the best location.

There are a lot of traffic, but if it's the main road and the traffic is coming and going, it's not a good choice for the toy store.

Neighborhoods of similar shops.

This kind of shopping items such as toys and toys can attract customers if they can be concentrated in a certain lot or block.

Because there are better stores for similar products, such as baby shops, children's clothing stores, and so on, customers can have more opportunities to compare and choose here.

5. Places where people gather or meet.

For example, in the vicinity of entertainment places such as theatres and cinemas, sometimes people who are interested in leisure and entertainment are attracted to shop, and there are more business opportunities.

As long as we can buy unique toys and gifts, people will buy it because they can't buy it anywhere else, and most of them are young people. They are very fashionable in fashion. Therefore, opening up a fashion and leisure toy gift shop will attract a large number of young customers to catch up with fashion.

In addition, shops near schools and popular parks are also good choices.