Interpretation Of The "Business Opportunities" Of The Downtown Block As A Whole

The overall shopping mall in the city center has many types of travelers, and the combination of customers and age groups will lead to differences in attractiveness between men and women and their age. In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas. In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all span regional.

The commercial center is generally the area. Passenger flow Most of the shoppers who have large purchase frequency and high purchase quality show strong psychological characteristics of seeking quality, seeking for good and seeking beauty, and their sensitivity to price is relatively low.

So in these areas, commodities quality Well, the varieties should be complete, with a strong sense of timing and a sense of the times, and the price will be relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores. Shopkeepers should provide services to customers in a targeted manner.

On holidays customer For a long time, we should use appropriate marketing methods to attract customers, and we can also flexibly employ students to work. Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.