The Devil Anna'S Achievement Award Is All Good People.
The British Fashion Awards 2014 just announced that Anna Wintour, the famous editor in chief, was awarded the outstanding achievement award this year.
No need to introduce more, everyone should know that Anna Wintour is the prototype of the devil wearing Prada, so far the most fashionable American editor in chief of Vogue. But do you really know why she is so angry?
Dare to support new generation designers
Anna winter is famous for encouraging fashion companies to use young designers.
Jorn Galliano was the designer seat of Chiristian Dior when she got her favor. She also persuaded Donald Trump to let the Marc Jacobs with funding shortage show up in the Plaza Hotel banquet hall.
She brought the same Plum Sykes from England, making her the It Girl and the successful novelist in New York fashion circle. Recently, the popular Chinese Alexander Wang in New York was also taken care of by Anna venter. After Wang Daren set up her own studio, Anna winter went to his studio to give him guidance.
Recently, she persuaded Brookes Brothers to hire an anonymous Thom Browne to design.
No wonder designers in the fashion circle are still waiting for a phone call. If someone says to you, "Anna wants to see your new clothes," then you may become famous.
and
John Galliano
Build deep friendship
Today we know many famous designers, such as Alexander Wang, Michael Kors, Marc Jacobs, etc., all of whom have been helped by Anna, and the most famous one is her friendship with Dior former creative director John Galliano.
When she first met John Galliano, she even borrowed money to make the fare for the then poor designer. When LVMH group was considering the design director of Dior, it was Anna's persistent recommendation that she finally succeeded in holding the old fashion house.
Anna was always standing behind his old friend when John Galliano was abandoned by the whole industry for discriminating against Jews.
What is more worth mentioning is that the award winner Anna is wearing the latest Margiela season clothes made by John Galliano. His attitude towards the old friends is more than words, and the more earnest enthusiastic people find that this dress is simply a reprint of Anna's design costume for John Galliano 20 years ago. In the award-winning speech, Anna is more emotionally said: John for me has always always, she said.
John Galliano also said at the awards speech that when he was at the bottom of his life, Anna almost gave him a call every day to console him.
See here is not let people sigh, the fashion circle actually had a real friendship!
Extend a helping hand to MK in distress.
2002, distance
MK
It has been 21 years to create its own brand.
MK began to launch a complete menswear series, and won the best men's wear design award in 2003 in 2003.
However, compared with his talent in design, the development of Michael Kors brand itself is still mediocre.
MK is determined to quit from CELINE and focus on its brand development.
Under the thread of Anna Venter, the editor of the fashion "devil's head" and "VOGUE", MK made another major decision - financing.
The Sportswear holding of Tommy Hilfiger, the American fashion brand, was also looking for the next fashion potential.
On the basis of Anna's matchmaking, in 2003, Sportswear bought nearly Michael Kors 85% shares from LVMH and many other parties for nearly $100 million.
In the year, the annual sales of Michael Kors also amounted to about 100 million US dollars.
After the intervention of Sportswear, the business model of the brand was reconstructed, and the result was unmatched by countless designers.
In December 15, 2011, MK holdings was listed on the opening day of the closing price of 24.2 U.S. dollars / share, as of May 23, 2013, closing price of 60.09 U.S. dollars / share, a year and a half rose 150%.
In less than 10 years, a niche designer brand not only exceeded $1 billion 300 million in annual sales, but also succeeded in upgrading the market value of billions of dollars.
Wang Da Ren, who was not yet at the time, fully supported him.
Da Ren Wang
It is definitely the upstart of the fashion industry. His simple and practical design style has conquered the "Ice Queen" Anna venter. In 08 years, he was the best fashion designer of the year, who won the ultimate fashion award CFDA.
Wang Daren, a Chinese born in San Francisco, moved to New York at the age of 18 and studied design at the prestigious Parsons college. He practiced in Marc Jacobs and Vogue Vogue when he was in grade two.
When Wang Daren woke up and was called to the Anna editor's editor in chief of the American edition of Vogue, he was told that he would succeed. Anna would help him as much as he could.
After he set up his own studio, Anna himself went to his studio to give him guidance.
2004, Wang Daren created her own designer's namesake brand and released a complete series of women's wear in 2007.
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