Top 10 Sales List Of Outdoor Brands Of "Double 11" In 2018: Nike No.1

China business intelligence network news: This nationwide shopping Carnival officially ended in 2018. According to the data: at 24:00 on November 11, with the final figure fixed, the transaction volume of tmall double 11 global Carnival in 2018 exceeded 200 billion yuan (RMB, the same below), reaching 213.5 billion yuan, an increase of about 27% compared with last year. Compared with the turnover of 50 million yuan in 2009, the turnover increased by more than 4200 times. At the same time, this year's tmall double 11 logistics orders reached 1.042 billion, setting a new record and entering the era of 1 billion packages a day.

In the "sports outdoor" category sales report card, two sports giants Nike and Adidas still occupy the top two. Anta and Li Ning, the local brands, have surpassed Puma and other international brands, ranking third and fourth. From the perspective of sports outdoor brands: in the turnover of tmall's double 11 in 2018, the top 10 brand ranking list has been released. According to the list, Nike, Adidas, Anta, Li Ning, Philo, puma, new balance, skykey, converse and Tebu are in the top 10.

Data source: China Business Industry Research Institute

This year, just one minute after the opening, Nike's turnover exceeded 100 million yuan, and exceeded 1 billion yuan before 12:00 noon. In addition, the number of pre-sale segments of Nike is the largest in the whole industry.

In 2017, Anta broke the record of 3.1 billion yuan in terms of sales volume of sports, which was 1.15 billion yuan. The sales volume of the brand increased by 170 million yuan and 160 million yuan in the past year, respectively.

Li Ning's whole day sales reached 360 million yuan, ranking the fourth in the sports list, and Anta Group's FILA ranked fifth.

During the pre-sale period, the sales volume of sports products has been very good - Nike Air Max, Adidas stansmith, classic canvas shoes allstar70 high top retro style, new balance 574 and vansoold school and other popular models, with the number of bookings reaching at least 6 figures.

This year's double 11 event only took 56 seconds, and the turnover of outdoor sports industry has exceeded 100 million yuan, becoming the most popular sales category.

For more information, please refer to the "Research Report on China's e-commerce market status and development prospects in 2018-2023" issued by the China Business Industry Research Institute.