Clothing Industry Inheritance And Innovation &Nbsp; CRM Opens The Rebirth Code.
China is the largest garment producer in the world, with annual production capacity of 50 billion pieces of clothing.
Clothing industry
It is one of the earliest and flourishing and most concerned industries in various industries in China.
With the development of globalization and garment market, Chinese garment enterprises are gradually moving towards brand operation and garment making.
Management
。
With the change of consumer demand and the improvement of people's living standard and taste, the competition in the clothing market is becoming more and more intense. The gross profit margin of the enterprise products has dropped sharply, and a large number of stocks have eroded the profits of enterprises and the overall profit situation has been decreasing.
In the process of seeking development, Chinese garment enterprises have begun to pay attention to internal management, attach importance to information technology, and seek to improve traditional business processes, working methods and business models through informatization, in order to curb and reverse the decline in profits.
trend
。
In recent years,
CRM
The application of clothing enterprises is getting more and more thorough. The CRM system provided by eight hundred customers, UFIDA and other service providers is widely welcomed by garment enterprises.
With the help of CRM, it is a new choice for many garment enterprises to unlock the branch of enterprise management so as to establish a set of standardized processes for clothing enterprises from market investigation, design, production to sales.
Next, the author briefly introduces some functions of CRM system in garment enterprises.
1, standardize management and straighten out the process.
Interior of garment enterprises
Standardized management
It is the basis of ensuring the normal operation of enterprise order process.
Starting from business logic and effective monitoring, straightening out the internal process and establishing a unified data standard is the first step for garment enterprises to establish informatization.
In the first eight hundred passenger 800APP system that launched online CRM in China, it contains a series of standardized processes such as purchase, sale, return, ordering, finance, customer management and so on.
800APP online CRM eliminates the troubles of traditional installation software for system installation, updating and upgrading. The low cost of on-demand payment mode is more suitable for the development needs of modern enterprises.
Enterprises can first learn from the management ideas, clear the problems and standardize the process, and eventually pform these information advantages into capital advantage and competitive advantage, and lay the foundation for the development of enterprises.
2, online synchronization of unified platform
On the one hand, clothing enterprises are facing high inventory. On the one hand, the root cause of the double embarrassment of terminal shortage is that the supply chain's reaction speed is too slow.
CRM can put the entire production and sales process on a unified information platform, replenish the best-selling sources in time and clean up the unsalable goods, so as to establish a virtuous circle for the supply of goods.
For example, eight hundred customers once built a set of 800APP-CRM system for Beijing geo Garments Co., Ltd. (hereinafter called GEO).
Through this system, Jack will be able to unify the whole supply chain from the excavation of consumer demand to the final completion of the consumer service, and all data and needs will be promptly and promptly reflected on the same platform.
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3, real time check of goods and cash.
Under normal circumstances, whether manual accounts or computerized accounts, there may be discrepancies between silver accounts and cargo accounts.
Although computerized bookkeeping has reduced the possibility of human error to the lowest point, in the face of a large garment enterprise, there are hundreds of thousands of documents produced every day, and a few mistakes are unavoidable.
But through the 800APP-CRM financial management system, we can easily get rid of the trouble.
Suzhou Ava Betty is a professional clothing company integrating production and trade. With the growth of enterprises, the integration of information resources needs to be strengthened.
By deploying the 800APP-CRM system, it helps managers to analyze the status quo and provide reliable data basis for further development of the work.
For example, the inventory management module in CRM can record and record the company's inventory and out and in store timely. In each inventory check, the headquarters computer inventory and remote computer inventory, the actual inventory of goods can be synchronized online, so as to ensure that the data alignment is correct.
4, statistics control data making
For clothing enterprises and their agents under the line, inventory means the freezing of circulating funds.
The poor communication between agents and headquarters inventory often leads to the fact that garment enterprises are not able to grasp market dynamics in the production process.
Inventory also causes great pressure to purchase agents.
The statistical function of 800APP-CRM can count a series of figures, such as sums, quantities, varieties, and so on, and even accurately to the color and size, and display them in form. It provides a real and reliable scientific basis for agents to make timely orders, and achieves zero inventory and zero accumulation.
5, online order quantity.
Generally speaking, stores ask headquarters to pick up goods by telephone or fax. The disadvantages are obvious, because stores do not know the inventory of headquarters.
Without digital support and no information communication, it is very easy to cause unsalable goods and business opportunities.
Through CRM online operation, grasp the headquarters inventory information instantly, and place orders according to the actual situation.
The best part is whether the order of the store can be approved quickly or not. The whole process will take only a few minutes.
In short, 800APP-CRM can analyze the most valuable information from the most complicated market data and link it up in series to form accurate data feedback to garment enterprises.
Only by implementing information technology through CRM can we inherit all the effective elements to promote the cultivation of Chinese original clothing brand and promote the development of Chinese modern garment enterprises.
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