The Skills In The Purchase Of The Goods That Must Be Known

First of all, selling clothes is selling styles, many styles and fast updates, so that we can firmly grasp the customers.

For example,

The clothing is Spain's ZARA brand, the world's first sales volume, second is HM, their common characteristics are many styles, fast update, ZARA new products from design to production to pport to the shelves and then to the next shelf, the whole process is 12 days.

HM is 21 days, and the average time in the world is 2 months.

There are thousands of styles in the shop, and every day there are new shelves.

Commodity discount rate is short because the cycle is short, the discount rate is very low only 5%, the world average level is 25%, so that we have made more profits and substantially reduced the inventory rate, so the discount rate is low, and the storage cost has been reduced.

For example, two, the buyer bought satisfactory in the store.

As long as he recognizes your store, he will say "when will I have a new notice" when he is away. The old customers often call the store to ask "do you have new models?" when the store is only on the new model, they will call the customers everywhere. We have put on many new models, and try them quickly. Without new customers, there will be no customers. The store is a stagnant water. Finally, it will go to recession and then close.

The trend of change is like a woman's mood, which makes people unpredictable and changing. Even though Zhu Geliang is still alive, there is no way to predict what the market needs, what color and style are best sellers.

No designer, marketing guru, salesperson can confidently say that my goods all achieve 100% sales and achieve zero inventory.

Summarizing the above two points, we draw a conclusion that the 12 words are the eternal truth of getting goods.

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When the shopkeeper develops the habit of daily bookkeeping, he will find that the benefits of bookkeeping can be known daily and monthly expenses and operations. When financial needs are throttled, knowing where to start will not affect the normal operation of underwear stores.

A collection of underwear shop investors, managers, decision makers and many other roles, the owner has the right to deal with the income of the underwear shop, and in the actual operation, the underwear store's financial management is also managed by the owner. How to deal with the funds of the underwear shop depends on the decision of the shopkeeper. Therefore, when the owner uses the funds, he often uses his family expenses and the expenses of the store.

Considering the development of shopkeepers and underwear stores, it is not advisable to mix the expenses of the family with the expenses of the store, which will cause confusion in the financial expenses of the underwear shop.

For example, the shopkeeper needs a lot of money to pay for the rental of the underwear shop, and at the same time pays for the water and electricity for the family. If the cost of the family is paid by the store, then how can the shopkeeper handle the accounts of the underwear shop? It can be imagined that his financial condition must be in a state of confusion, and the owner can not know it in time. Therefore, if the owner wants to have a good job in the underwear store, he must separate his home expenses from the store expenses. Even if he has to use it as a family income, he must record it clearly in time so that he can find traces in the future.

It is often the case that when customers enter a lingerie shop, shopkeepers and shopping guides are coming up with new products, and the products in the shop are stacked up in disorder. The shopping guides are busy checking and checking, dismantling and packing bags, displaying them, and selling places almost no place to stand.

And if the underwear shop sells a lot of underwear products, shopkeepers and shopping guides are replacing display items in the windows and walls. Such a busy scene, customers will certainly not want to enter.

Some lingerie shopkeepers believe that checking the products during the business hours can make the store popular, but it will definitely affect sales and popularity on a large scale.

Although the new products, the showroom is very important work, but absolutely can not be done in the sales time, this is a woman's underwear shop, including any shop must remember that one thing, even if we have to do things, should also be as far as possible after the end of the business.