Case Analysis: Understanding Customer Preferences And Needs

Salesperson / shopkeeper: Hello, welcome to our shop! Please feel free to choose, buy it or not, it doesn't matter. If you like, try it. If you need it, you can call me any time. Do you want to see it yourself first, or do I want to introduce it to you in a focused way?

Salesperson / shopkeeper: Good afternoon, sir / madam! Welcome to our shop! Yes, you can try it first, buy it or not, it doesn't matter. Buying clothes is to see more and try more! I will try to satisfy you no matter whether you buy it or not. Would you like to see it first or let me introduce it to you? "

Salesperson / shopkeeper: Hello! Welcome to our shop! It's my pleasure to be of service to you. Please feel free to choose, I will do my best to provide information and services for you. Would you like to go around first, or would you like me to accompany you to make an introduction?

Skills: Please smile, but not a malicious smile. It is a smile that lets customers feel comfortable. Usually, they can practice these actions in front of the mirror. In order to take the initiative in your own hands, you can choose questions. Are you? Or, in order not to appear too conventional, you can give brief greetings, such as good afternoon, good holidays, etc., and make the best regards according to time.

Don't be too zealous when you receive customers. Don't follow the customers just when they enter the shop. Don't keep on talking about the costumes. As customers, they like to have a relaxed and free shopping environment for them to watch and pick. Indiscriminate introduction will make them feel an invisible pressure and run away as early as possible, so the salesperson must avoid excessive enthusiasm.

Yes, we have customer After entering the door, they will walk around to see the clothes. Obviously they are idle customers. They usually have no fixed purchase targets, but they can buy them or not, and try to see what they like, holding the mentality of trying and spending money, and meeting the same intention, but the price is suitable. This kind of customers just want to join in the fun and kill time. When they enter the store, they usually walk slowly, look east or west, or laugh with their companions, or like to go to crowded places. For stroll customers, shop assistants / shopkeepers should give them full freedom to purchase space. Choose If you need to call me if you need it, keep a certain distance from the customer, while you are sorting out the goods, keep an eye on the other person's behavior at any time, but you should not squint and stare at the customers to avoid disturbing the other party. When customers focus on a product or ask questions voluntarily, the guide should timely provide services.

If a customer goes directly to a garment after entering the store, it shows that the customer has made a definite purchase target before entering the shop, and is specially buying some kind of clothing. clothes . Such customers are generally more attentive, rarely looking left and right, and have a light foot and go straight to the counter where they want to wear clothes. We call this kind of customer the purpose customer, who is the most obvious purchase intention, and most of them are male customers. The key to approaching such customers is quick and smooth. The shop assistant / shopkeeper should take a smile, take the initiative to greet, actively recommend the clothes that the customer sees, pay attention to the action quickly and accurately, deal with the customer's request as soon as possible, and try not to have too much lobbying and suggestion, so as not to disturb the line of sight of the customer, make it unsure or push the purchase time.