The Internet Era Is The Three Major Industry That Has Defeated China.

The supermarket chain, which once had boundless scenery, is entering the meager profit era under the influence of the macroeconomic transformation and the superposition of new commercial forms. In 2012, the growth rate of China's large retail enterprises fell to less than 10%, while the growth rate in 2011 was 20%. WAL-MART, Suning and Wan Tcheng and other retail giants shut down, and foreign investment was particularly serious. Some retailers were forced to spend the winter by real estate and group finance.

The most serious attack on the Internet is the traditional retail industry. In the traditional retail industry, chain supermarkets are hard to recover. In recent years, the strong rise of e-commerce enterprises is the most direct impact on the business super industry. Electricity business has a strong impact on the traditional operation mode of retail business, especially for large supermarket chains with large scale, large variety of goods, large logistics costs and high staff costs. The space for sales growth has been greatly reduced and profits have begun to decline. Chain retailers are facing challenges.

　　 Jack Ma Said: "WAL-MART brought B2C. Today, the Internet has brought C2B, and this era has just begun. I want to tell you that we will achieve 1 trillion this year, and it is no longer a miracle to surpass WAL-MART in 3 to 5 years. In fact, we have seen the proof of this sentence.

In recent years, many large supermarkets have closed down chain stores or even closed down. According to this trend, if you are in the business super industry, what are you hesitating about?

Shanghai's first department store Huaihai store closed in 2012 and was soon replaced by BMW brand exhibition shop. The first department store in Huaihai, which opened in 1993, was once a landmark department store in this area. In the 90s of last century, it was a thrived business, but 19 years later, it chose to close it.

In the past year, the famous department stores such as Pacific department store and Shanghai 100th have been closed down. Will the traditional department store become the next physical bookstore and disappear in the street? It may be exaggerated to say that it is gone, but the reality is that after nearly 10 years of rapid development, the traditional department store has indeed reached a bottleneck: the online shopping, the change of consumers' buying habits and the pressure of their own cost make the traditional department stores face the test of the speed of life and death. While traditional department stores are turning to high-end consumption, business models are also facing great challenges. Successful cases are rare.

"I look at a brand of sandals, first try it in department stores, pick out colors and styles, and then buy them on Taobao, the price is 1/3 of department stores." Wang Xiaotian, a girl in Beijing, shares her shopping experience with her colleagues. Wang Xiao sweet has over ten thousand monthly income, which is the target customer base of traditional department stores. However, such customers are getting closer to the Internet.

With the upgrading of enterprise service and product quality, consumers' trust and dependence on online shopping are enhanced. Online shopping customers gradually expand from young main consumer groups to high age groups. The industry presents a trend of development from low consumption, low frequency to high consumption and multi frequency evolution.

Meanwhile, B2C The increasingly fierce price war on websites attracts and diverts consumers who are swaying between traditional department stores and online shopping. The increasing online shopping market has eroded the share of traditional department stores. It is undeniable that sales of department stores are falling into larger categories, such as appliances, IT products, textiles and even luxury goods.

Xiaobian has said: Although people need to enjoy shopping experience besides shopping, price is the most concerned problem after all. Traditional department stores can provide perfect shopping experience, but it is difficult to reduce product prices. Cheaper and more convenient Internet shopping is gradually gaining consumers' hearts. If you just want to be an employee, then the traditional department store will have a place for you. If you want to accomplish your career, quit your job quickly. There is nothing to earn.

Liu Feng, who worked in the home industry for 10 years, was unable to breathe after facing great pressure after May 1 2013. He has doubted and wavered in this industry and his work. Since 2013, Mr. Liu's sales pressure has increased significantly. According to the usual practice, holiday promotions will set off a sales peak or at least a sufficient guarantee for passenger flow. But the new mode of home business is rapidly dividing and eating traditional home stores in an irreversible fashion. The sharp reduction in passenger traffic has become a direct incentive for the decline in sales. After investigation and analysis, Mr. Liu found that the mode of collecting and selling, and the mode of electric business are one of the biggest "enemies" of home stores.

Actually, Liu Feng is not the only one who has such problems. Data show that in 2012, the total sales volume of building materials home stores in the whole year amounted to 12467 billion yuan, down 2.46% from the same period last year. 2012 seems to be the watershed of China's home stores, a large number of well-known, large home stores or exit from the market, or closing stores. In September 2012, home depot officially closed only 7 large domestic building materials in the mainland market. Retail store The whole country withdrew from the mainland market. In January 2012, the Oriental home, once known as "China's largest home building materials supermarket", was shut down in many stores in the country, and rumors of "bankruptcy" were heard. In the Beijing market, from August 2012 to March 2013, a total of about 12 kinds of home building materials stores were closed. Shenyang, Chengdu, Chongqing and other places in 2012 broke home stores closed shop, shop and other incidents.

The expansion of home stores has become an incentive for industry losses. But one thing we have to say is that in the face of market volatility and the impact of e-commerce on business models, home shopping is slow. Operating costs are too high, the expansion is too fast, the household electric business challenges traditional store mode, and lack of innovation is the key word of home sales loss.

Liu Feng has a personal experience of the temptation of home electronic commerce. "Do you have online shopping? Can you buy your products online? If you can buy it, do you have the same price and product quality on the Internet as the physical store?" this is a common problem that most consumers will ask when Liu Feng is in the shop. Household electric business and offline group buying become the two important strength of the consumers of sub food home stores, and these two ways are becoming the first choice for more and more consumers to buy home building materials.