Ralph Lauren Crossover Restaurants To See How Luxury Can Play A New Role In Life.

New York food consulting company Baum + Whiteman forecasts the trend of sorting out restaurants and catering industry every year, in 2015.

Dining in restaurants is a very interesting prediction.

U.S.A

Brand Ralph Lauren is an example.

Following the opening of the cafe in Fifth Avenue flagship store in Manhattan in September 2014, Ralph Lauren recently opened the new restaurant The Polo Bar at the corner of the Ralph Lauren Polo flagship store entrance.

The name "The Polo Bar" is meant to pay tribute to an honorable sports lifestyle, and in Ralph Lauren, they are synonymous with this way of life.

Of course, this is not the Ralph Lauren's early adopters. To open this restaurant is largely due to the success of the first European Ralph 's restaurant opened in Paris and the Chicago RL Grill restaurant.

The Polo Bar intends to provide a relaxing and delicacy dining environment inspired by some classic places in New York, as well as the atmosphere of family and friends sitting around the table.

The exterior of the dining room is decorated with the frescoes of the American artist Henry Koehler polo competition style, and the interior walls are decorated with artistic works related to equestrian sports.

Even the dining chair is made of saddle leather.

These design elements clearly point to the Ralph Lauren iconic Polo shirt.

In a graphic article on Ralph Lauren, we talked about how the brand used Polo to make Polo shirts and even Ralph Lauren become the key words of American upper class leisure activities.

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Despite the leisure style, The Polo Bar's design style is still Ralph Lauren's Preppy style: the use of a large number of wooden elements, with amber lights, adds a lot of nostalgia to the overall style, giving the whole restaurant a charm from the old world, which reminds us of the traditional American country club.

Strictly speaking, The Polo Bar is not an orthodox restaurant, but a combination of bar and leisure bar. However, all kinds of American cuisine, including rib eye steak, salted beef sandwiches, crab cakes and hamburgers, are traditional American food, but they are just suitable for those who are tired of walking in to sit down for a short rest.

As a fashion brand restaurant, employees wear

It will not be careless.

The Polo Bar's waitress will wear customized Ralph Lauren grey flannel trousers, leather shoes and silk ties to provide customers with sophisticated American services.

Fashion brands such as Ralph Lauren and Armani are the best examples of the extension of luxury brands. There is no more complete response to the brand's taste and lifestyle than restaurants. You are in the same place, and the graphic design of the menu is also Ralph Lauren, which has far more impact on consumers than buying them a polo shirt.