How To Make Use Of Business District Assessment When Opening A Clothing Store

An important way to evaluate clothing stores and business circles is to make use of pedestrians. The estimation of pedestrians contributes to the choice of store locations.

Usually the number of customers is directly proportional to the flow of people, but there is also a big difference in the same business district.

Because in a number of pedestrian routes, the farther away from the main route, the less the flow of people will be.

In general, the distance between the main road and 100 meters away, or through the place where the road comes in, will reduce the number of people. Especially at a spacious intersection or large traffic volume, there will be a strong contrast between the neighboring side and the opposite side and between the left and right sides of the road.

In addition, we should also pay attention to the natural conditions that make people tend to lean on one side, whether they are connected with facilities that attract people, and whether they are connected to roads leading to important places.

In order to more directly record the number of people in the business circle, it is best to draw a map with the road network and important facilities. According to the time difference, track the preset flow direction from the station's starting point to the end point and mark it out.

At the same time, it is necessary to check whether the current trend of pedestrian flow is stable, whether there is any facilities to attract guests on the side of the road to be built, and whether it will change the flow of people.

In addition, it is necessary to finalize the location of the store in the middle or the two ends of the route business circle.

If there are no centralized shopping facilities around, it can be predicted that if large shops are located at the starting point of the flow of people, if the business area of large stores increases, it is very difficult for guests to go outside.

Therefore, we should check whether the location of the store should be determined on the route of the passenger flow to the large shop, whether it will affect the large-scale development of this route, and all the relevant municipal affairs.

And store opening information.

Of course, no matter what the traffic volume is, it will sell anything.

For example, sooner or later, the office workers pfer to buses, or rush to buy tickets. The flow of people will be there, although the volume of traffic is large, it is not suitable for clothing sales.

The broad sense of competition covers "competition" and "symbiosis". The former refers to competing for the exclusive interests, and the latter is to share interests and cooperate with each other to create more interests.

Therefore, when analyzing business circles and investigating competitive stores, it is necessary to thoroughly analyze the contents and functions of their clothing shops and other nearby clothing stores, analyze whether they are too close to each other and have negative effects on mutual restraint, or they can increase the attraction of this attraction through mutual cooperation.

For competitive stores, we should thoroughly visit their business area, types of goods, number of employees and hospitality skills, and find their own shortcomings through comparison.

For symbiotic shops, we should see whether we can further develop new demand commodities.

If customers need to go all the way to your clothing store, you can't even enter your business circle even if you live too close.

On the contrary, if your

With convenient pportation and shops with distinctive products nearby, customers can count into their own business circles even if they have to turn the car several times and do not feel too far away mentally.

Shop owners are most concerned about the amount of investment and the investment recovery period, but they must be estimated before they can understand.

And the clothing store.

It is estimated that the size of business circle must be carried out. Therefore, we must first decide the scope of business circle to calculate.

He is likely to buy things because he or she who passes by the shop frequently, so the place where the guest lives can also be included in the business circle.

Even though you live in the neighborhood and never visit your shop, you prefer to spend far away, so this area is naturally not included in the business circle, so the shape of the business district is often irregular.

No matter what kind of vehicles the customer estimates, he should personally walk or ride along the route of the local people to see the gradient of the road, bus line and waiting time.

Estimate how much time it takes for customers to go shopping in your store, how much time it takes to take a bus and wait for a bus or a bus. There are also some knowledge of traffic restrictions such as one-way street, traffic jam location, degree, convenience of entering and leaving the parking lot.

In this way, the distance between the consumers will be measured along the roads, and the mark will be marked. Finally, we can connect these points and master the scope of the business circle.