If You Want To Succeed, You Must Abide By The Rules.

If we want to succeed in fashion alliance, we must follow the rule of success. As a comparison with the general fashion clothing brand, brand dress can better reflect women's identity and luxury life, and is a consumer goods far away from the general class. Therefore, from its essence, fashion women's brand alliance is a luxury consumer goods. Based on this understanding, the marketing of brand women's wear only follows the brand management rule of luxury consumer goods, and can successfully manage the high-end clothing franchising.

(1) first Investment People should first select the industry, need to understand the development prospects of the industry and the market situation where they are ready to open shop. If there is no prospect in the industry or the industry is already fiercely competitive in the market, there is no need to do it. If the industry is OK, it will go to the next step.

(2) determine the appropriate industry for the industry. brand However, at present, the joining enterprises are mixed up. Apart from the well-known brands, the rest of the brands are hard to see which are long lines and which are short sellers. Famous brand The investment quota is generally relatively high, and most investors can not afford it. This requires investors to choose one or several investment amounts and other franchise conditions in many brands, which can be accepted by themselves, and there is no branch brand in the local market. This process is also time-consuming.

(3) after selecting several desirable brands from many brands, it is also necessary to communicate with the brand enterprises on the telephone to see if your conditions are in line with the requirements of the enterprises. If they meet the requirements, they will enter the substantive stage of negotiations. If they are not suitable, they will need to do one more step.

(4) entering this step is to negotiate detailed issues and inspect the enterprises. You need to inspect the basic situation of enterprises, such as the record of enterprises, the number of franchisees, the operation of the existing franchisees, whether there are disputes with the franchisees, and other business information. Through these information, we can initially judge whether the enterprise is a regular enterprise.

(5) if an enterprise has signed an alliance contract after investigation, investors must be cautious about joining the contract, because a lot of short-term fraudsters are set up traps in the contract so that you can find no way to join them after joining. Their traps are very ingenious, if not for people in the industry.